DS-511-260000000037-1 | MVAA Creative and Marketing Services Awareness Campaign DS

The Michigan Veterans Affairs Agency (MVAA), under the Department of Military and Veterans Affairs (DMVA), is seeking qualified vendors to deliver a comprehensive creative and marketing services awareness campaign through a solicitation with a total estimated budget of $3,000,000, subject to appropriation approval. The contract period is expected to run from January 1, 2027, to January 1, 2029, with all performance activities required to take place within the State of Michigan unless prior written approval is obtained from the State’s Program Manager. The solicitation is exclusively electronic and must be submitted via the Michigan SIGMA VSS portal by August 10, 2026, at 3:00 p.m. EST. Bidders must respond to a detailed Statement of Work covering end-to-end media planning, production, and execution including TV and radio advertisements, digital content, social media, billboards, email campaigns, sports marketing, public relations, and market research using tools like Nielsen and PRIZM. Proposals must include three creative concepts per project, with final selection and approval resting solely with the State, and all deliverables, including raw assets and finished products, become the sole property of the State upon creation. Offerors are required to demonstrate compliance with strict production location mandates, intellectual property rights, and reporting obligations, including the submission of an organizational chart, staffing plan, annual and quarterly performance reports, media buy approval documentation, and sample creative materials such as TV, radio, and pre-roll spots linked via OneDrive. The evaluation is structured around four equally weighted technical factors totaling 100% of the scoring, each carrying a 25% value, with a mandatory minimum technical score of 80 out of 100 required for award consideration. The award will be made on a trade-off basis, balancing technical merit and price, not based on lowest price technically acceptable. Key special requirements include GDBE certification for entities qualifying under HUBZone or Qualified Opportunity Zone criteria, mandatory disclosure of subcontractors exceeding 20% of the work, submission of a Confidential Treatment Form and public copy if claiming proprietary information, and adherence to specific budget controls requiring State approval for any expenditure increases. Invoicing must be electronic and submitted to DMVA-AccountsPayable@michigan.gov with supporting documentation, and payments are processed exclusively via Electronic Fund Transfer. All materials must conform to broadcasting standards, include rights-clearance documentation ensuring at least four years of unrestricted State