Entertainment Booking Agent

The Lea County Board of County Commissioners is seeking qualified vendors to provide entertainment booking services for the Lea County Fair & Rodeo scheduled to take place in Lovington, New Mexico, from July 30 to August 9, 2026. The contract awarded will initially cover a two-year period, with the possibility of renewal for an additional two years, establishing a multi-term agreement. The project falls under the NAICS code 921120 and involves a contract value estimated between $50,000 and $200,000. The county emphasizes compliance with state laws, including New Mexico's open carry firearm regulations and constitutional protections against municipal regulation of firearm rights. The county owns and operates the fairgrounds where the event will be held, and the selected vendor will be responsible for securing entertainment acts that align with the event's scope and schedule. The procurement process was initiated through a Request for Qualifications (RFQ) issued on September 23, 2025, with a deadline for submissions on October 27, 2025. Interested vendors are required to submit proposals electronically via the County’s OpenGov portal, with questions about the RFQ due by October 6, 2025. The contract will adhere to standard county procurement policies, including provisions for insurance, licensing, and legal compliance, as outlined in the sample contract template provided by Lea County. The selection process will evaluate proposals based on criteria outlined in the RFQ, aiming to secure a capable entertainment booking agent capable of delivering engaging performances for the fair’s duration, ensuring a successful and compliant event.