Award Notice - Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity Contract (IDIQ)

The Non-Commercial Sustaining Announcements (NCSA) Single Award Indefinite Delivery/Indefinite Quantity (IDIQ) contract, solicitation W9133L-16-R-0011, is a Small Business Set-Aside managed by the Department of Defense for the Army National Guard (ARNG). The contract focuses on utilizing Public Service Advertising (PSA) and NCSA to reach target demographics aged 17 to 35 across all 50 states, the District of Columbia, and Puerto Rico. The contractor is responsible for managing advertising and marketing services, negotiating agreements with State Broadcasters Associations, and distributing media materials across radio and television to maximize airtime exposure for ARNG recruiting efforts. The maximum contract amount is established at 95 million dollars. The contract employs a Firm-Fixed Price Award Fee structure designed to incentivize high performance and improve return on investment. Performance is measured quarterly through Acceptable Quality Levels (AQLs) based on airing counts within specific Designated Market Areas and dayparts. A Fee Determining Official and an Award Fee Review Board evaluate these metrics to assign ratings ranging from Unsatisfactory to Excellent, which directly determine the award fee percentages. The scope of work specifically excludes out-of-home PSAs and requires the contractor to maintain a comprehensive Quality Control Plan to ensure all recruitment messages are effectively distributed.