Financial Aid Optimization, Econometric Enrollment Modeling & Recruitment Strategy

The University of Oklahoma, through the Oklahoma University Health Sciences Center, issued solicitation RFP-2027-383 on September 23, 2026, to secure a supplier for financial aid optimization, econometric enrollment modeling, predictive analytics, and recruitment strategy services. The scope of work involves developing methodologies for enrollment forecasting, predictive yield modeling, and melt analysis, as well as providing strategic recruitment analytics, peer benchmarking, and market development analysis. Key deliverables include the creation of dashboards, scenario-modeling tools, and the administration of a Student Enrollment Decision Survey. The University intends to award the contract to a single supplier, though it reserves the right to award to multiple vendors if deemed in its best interest. Proposals must be submitted by January 4, 2027, and must include a detailed technical approach, organizational experience in higher education, and a comprehensive pricing proposal. Evaluation is based on the supplier's methodology, personnel qualifications, and past performance in achieving measurable outcomes in enrollment and revenue. Bidders must adhere to strict compliance requirements, including certifications regarding debarment, conflicts of interest, and non-collusion, and must follow specific procurement insurance guidelines. The contract specifies payment terms of Net 45 and notes that the University is a tax-exempt entity. All communications regarding the solicitation must be directed exclusively to the primary point of contact, Heidi Slayton.