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Recruitment Strategy and Market Development Consulting

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Oklahoma University Health Sciences CenterView Agency

NAICS

541613 - Marketing Consulting ServicesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of RFP-2027-383.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Financial Aid Optimization, Econometric Enrollment Modeling & Recruitment Strategy

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Timeline

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Organization & Contact Information

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AgencyOklahoma University Health Sciences Center
ContactsNo contacts available
OfficeN/A
Organization / Agency
Oklahoma University Health Sciences Center
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs market research and strategic analysis for prime contractors on University of Oklahoma recruitment projects. Executes peer and competitive benchmarking, name purchase lead list strategies, and academic rigor analysis using market research databases and benchmarking tools. Requires higher education marketing and recruitment expertise. Delivers market development plans, competitive benchmarking reports, and academic rigor analysis.

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The University of Oklahoma, through the Oklahoma University Health Sciences Center, issued solicitation RFP-2027-383 on September 23, 2026, to secure a supplier for financial aid optimization, econometric enrollment modeling, predictive analytics, and recruitment strategy services. The scope of work involves developing methodologies for enrollment forecasting, predictive yield modeling, and melt analysis, as well as providing strategic recruitment analytics, peer benchmarking, and market development analysis. Key deliverables include the creation of dashboards, scenario-modeling tools, and the administration of a Student Enrollment Decision Survey. The University intends to award the contract to a single supplier, though it reserves the right to award to multiple vendors if deemed in its best interest. Proposals must be submitted by January 4, 2027, and must include a detailed technical approach, organizational experience in higher education, and a comprehensive pricing proposal. Evaluation is based on the supplier's methodology, personnel qualifications, and past performance in achieving measurable outcomes in enrollment and revenue. Bidders must adhere to strict compliance requirements, including certifications regarding debarment, conflicts of interest, and non-collusion, and must follow specific procurement insurance guidelines. The contract specifies payment terms of Net 45 and notes that the University is a tax-exempt entity. All communications regarding the solicitation must be directed exclusively to the primary point of contact, Heidi Slayton.
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