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Food & Beverage Revenue Model Benchmarking

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

California → AdministrationView Agency

NAICS

541611 - Administrative Management and General Management Consulting ServicesView NAICS

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-049.

The full solicitation package (4 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Food and Beverage Consulting Services

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Organization & Contact Information

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AgencyCalifornia → Administration
ContactsNo contacts available
OfficeN/A
Organization / Agency
California → Administration
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Office AddressN/A
ContactsNo contact information available

Full Description

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Conduct financial analysis of at least 20 comparable entertainment venues to evaluate current F&B fee structures and recommend a shift to a percentage-based revenue model.

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NAICS: 541618
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SLED
Food and Beverage Consulting Services
Solicitation # 26-049
The 22nd District Agricultural Association, which operates the Del Mar Fairgrounds, Surf and Turf Recreational Facilities, and Del Mar Horsepark, has issued solicitation 26-049 for Food and Beverage Consulting Services. The primary objective is to engage a consultant to analyze and recommend an optimal revenue model for food and beverage services to maximize returns while maintaining high service quality. This includes evaluating management fee versus percentage-based revenue models by studying at least 20 comparable entertainment venues, including premier thoroughbred race tracks. The consultant will also provide support in designing and evaluating a competitive Request for Proposal for future operations. This initiative follows a recommendation to limit the contract extension of the incumbent operator, Legends, to 18 months to ensure operational continuity while conducting a comprehensive competitive bidding process. The current contract is set to expire on December 31, 2026, with the goal of awarding a new contract to commence in January 2028. Proposals are due by September 17, 2026, and will be evaluated based on consulting expertise, revenue model analysis, and the ability to align with the District's high quality standards and environmental compliance requirements, including CEQA and California Coastal Commission regulations.
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