Fractional Chief Marketing Officer (CMO) Professional Services

East Carolina University is soliciting proposals for a Fractional Chief Marketing Officer to provide executive leadership and hands-on execution for an anticipated six-month term. The selected contractor will function as an embedded senior leader, dedicating approximately twenty hours per week to advance enterprise marketing strategy and enrollment marketing, which is identified as the highest priority. Key responsibilities include assessing marketing operations, developing go-to-market strategies, optimizing CRM and analytics technology, and managing performance accountability. The engagement is structured around seven primary deliverables, ranging from initial stakeholder engagement and baseline reporting to the implementation of priority enrollment optimization initiatives and the launch of a major enrollment campaign. The contract will be awarded based on a best value procurement method, prioritizing the engagement lead's executive qualifications, experience in enrollment marketing and demand generation, and a proven ability to operate within public higher education environments. Proposals must be submitted electronically via the electronic Vendor Portal by October 28, 2026. Awarded vendors must undergo background checks at their own expense, register with the North Carolina Secretary of State, and certify their financial capacity to perform the work. The agreement includes a thirty-day termination for convenience clause and requires one month of transition assistance upon the conclusion or cancellation of the contract.