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This Solicitation opportunity from North Carolina was posted on June 6, 2024. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Full-Service Marketing Campaign for North Carolina Wine and Grape Council

Closed
Doc1140254865State & Local

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The North Carolina Wine and Grape Council is seeking to engage a qualified vendor to deliver comprehensive marketing services aimed at transforming public perception and increasing awareness of wines produced within the state. The contract involves developing and executing campaigns that promote North Carolina wines, with the goal of fostering a cultural shift and enhancing knowledge about local wine products. The selected agency will be responsible for maintaining brand consistency, streamlining campaign management, and maximizing advertising efficiency through a unified approach. This solicitation, posted by the North Carolina Department of Agriculture, specifies a contract value ranging from $500,000 to $1,500,000, with a response deadline of June 14, 2024. The project emphasizes full-service marketing support, including strategic planning, creative development, media placement, and campaign management, to ensure cohesive branding and effective outreach. The initiative aims to leverage economies of scale and produce sustainable marketing efforts that elevate North Carolina’s wine industry.

Documents

1

IFB 10-IFB-10114-CC: Market Research NC Wine Council

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Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

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Organization & Contact Information

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AgencyNorth Carolina Department of Agriculture
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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This solicitation is to secure a qualified Vendor to provide full-service marketing for the North Carolina Wine and Grape Council. The campaigns will aim to change the culture and knowledge surrounding wines produced in North Carolina. The NC Wine and Grape Council (NCWGC) seeks to hire a single marketing agency to provide campaign marketing services to ensure continuity of brand, production, and management efficiencies, and advertising economies of scale

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