FY27 Traffic Safety Media Campaign RFQ

The Executive Office of Public Safety and Security, through the Office of Grants and Research, is seeking one vendor to plan, develop, and implement a statewide public awareness campaign to increase safety belt use among motor vehicle occupants in Massachusetts. This solicitation, numbered BD-27-1044-EPS11-1044O-134500, is restricted to vendors awarded under Statewide Contract PRF86 Category 5. The anticipated annual funding is approximately 500,000 dollars, with an initial one-year term ending September 30, 2027, and two optional one-year renewals through September 2029. Award decisions will be based on best value, with a 100-point scoring system evaluating paid media experience, research capabilities, diversity in multilingual campaigns, evaluation methods, outreach strategies, staffing, project management, and supplier diversity. Vendors must provide a detailed illustrative budget covering creative services, agency compensation, and net media costs. All responses must be submitted electronically via COMMBUYS by November 13, 2026, at 4:00 PM. The contract requires strict adherence to Massachusetts and federal regulations, including the Buy America Act, SAM registration with a 12-character UEI, and compliance with various non-discrimination and labor laws. Payment will be made via Electronic Funds Transfer within 45 days of invoicing, and all invoices must reference Statewide Contract PRF86. Performance will be measured by the Office of Grants and Recovery based on timely delivery, quality of deliverables, and adherence to the approved project budget and statement of work.