Goodwill Industries Signage (ENV-2025-3732-CE)

The proposed Project is the installation of three (3) illuminated wall signs including: Sign 1 consisting of logo and channel letters that read “Goodwill eCommerce” and total 127 square feet; Sign 2 consisting of logo and channel letters that read “Outlet Store” and total 73 square feet; and Sign 3 consisting of logo and channel letters that read “Goodwill Store” and total 77.4 square feet. The Project involves the reconfiguration of existing signage and the installation of new signage for a total sign area of 277.4 square feet but with the same number of signs (three signs). • Sign 1 is an illuminated Identification sign consisting of logo and channel letters that read “Goodwill eCommerce”. The sign totals 127 square feet (72” x 254” or 6’ x 21.17’ = 127 square feet). The existing sign measures 72” x 254” or 6’ x 21.17’ = 127 square feet and includes logo, “Goodwill”, and “Store & Café”. The new portion measures 2.3’ x 16’ or 36 square feet and reads “eCommerce”, which will replace “Store & Café, also approximately 2.3’ x 16’ or 36 square feet. • Sign 2 is an illuminated Identification sign consisting of logo and channel letters that read “Outlet Store”. Currently there is no signage at this location. The logo is new, and “Outlet Store” is existing and will be re-located from the existing Sign 3 location. The total new sign measures 73 square feet (36” x 292”) or 3’ x 24.33’ = 73 square feet). • Sign 3 is an illuminated Identification sign consisting of logo, and channel letters that read ”Goodwill Store”. The existing logo shall remain but the words “Outlet Store” will be relocated to Sign 2. The sign totals 77.4 square feet (36” x 309.5” or 3’ x 25.79’ = 77.4 square feet). The new portion of the sign “Goodwill” measures 30” x 276” or 2.5’ x 23’ = 57.5 square feet, replacing “Outlet Store”, which measures 34.5” x 258.5” or 2.9’ x 21.54’ = 61.9 square feet. The existing lot frontage is approximately 550 feet, which allows 1,100 square feet for each wall sign, based on the allowed 2 square feet for each one foot of lot frontage, per the Fletcher Square CDO regulations (Standard 26a: Wall Signs: (Q-Condition F-1), as total signage encompasses a maximum of 277.4 square feet of signage, the Project does not exceed that is allowed. As a minor on-site signage installation project to existing buildings, the Project qualifies for the Class 11 Categorical Exemption. The Project does not include any changes in floor area or in the existing building footprint. The subject site is located at 3132, 3134, 3150, 3152, 3154, 3160, 3170, and 3178 West San Fernando Road. The subject property consists of two rectangular lots currently improved with a commercial building constructed in 1972, on a site that encompasses 425,972.8 square feet (or 9.78 acres). The subject site is zoned [Q]C2-1VL-CDO-RIO and is located within the River Implementation District (RIO) and the Fletcher Square South portion of the Fletcher Square Community Design Overlay (CDO). The property has a General Plan Land Use Designation of General Commercial corresponding to the C1, CR, C1.5, C2, C4 and P Zones, located within the Northeast Los Angeles Community Plan area. The frontage is along San Fernando Road, which includes adjacent properties designated for General Commercial and Limited Manufacturing land uses in the [Q]C2-1VL-CDO-RIO and [Q]MR1-1-CDO-RIO zones, respectively. The surrounding properties are developed with commercial, manufacturing and related developments. The proposed signage project does meet the definition of a Project per LAMC Section 13.17 of Chapter 1 "RIO" River Improvement Overlay District, therefore it is not subject to the requirements of the RIO Overlay.