HOPE06-25 - Marketing and Outreach Services

The contract solicitation HOPE06-25 seeks proposals for marketing and outreach services to support the California HOPE for Children Trust Account Program, an initiative designed to address racial wealth disparities and intergenerational poverty by providing financial trust accounts to foster youth and other vulnerable children in California. The goal of the program is to foster long-term financial stability, postsecondary success, and economic mobility for eligible youth. The selected firm will be responsible for increasing public awareness, promoting participant engagement, supporting enrollment, and ensuring sustained participation through coordinated, accessible, and compliant marketing efforts. Proposals must adhere to the requirements specified in the Request for Proposals (RFP) and be submitted by April 7, 2026. The contract is a state-level solicitation managed by the HOPE for Children Trust Account agency in California. Interested parties can contact the primary point of contact, Ashley Peters, for additional information or clarification. The outreach activities will be conducted within California, and all responses must follow the guidelines outlined in the official procurement notice available through the California eProcure platform.