Integrated Advertising Services

The Texas Comptroller of Public Accounts is seeking qualified vendors to provide integrated advertising services under solicitation 304-26-0999AM, with proposals due by March 27, 2026. The contract encompasses media planning, production, placement, branding, and event services, guided by CPA’s Strategic Guidance and supported by detailed work orders that must align with approved communication strategies and Key Performance Indicators including adherence to strategy, timeliness, content relevance, and compliance with ad placement rules. Deliverables include target audience reports, media plans, creative assets such as infographics and short videos, email campaigns, print ads, radio scripts, brand audits, and periodic KPI reports, all subject to CPA approval and governed by strict data handling protocols. The procurement emphasizes best value over low price, evaluating proposals based on reasonableness of cost at 35%, past performance and qualifications at 30%, compliance with specifications at 30%, and cost at 5%, with the award potentially involving best and final offers. The contract has an initial term through August 31, 2026, with three optional one-year extensions exercisable at the agency’s discretion until August 31, 2029. All work must be performed at CPA-designated locations during standard business hours, with F.O.B. destination terms and title transferring upon written acceptance. Proposals must be submitted electronically via email, formatted as a single paginated document with hyperlinked sections, and include completed forms for HUB subcontracting plans, conflict of interest disclosures, and cybersecurity compliance with TX-RAMP standards. Strict security requirements apply to any handling of Federal Tax Information, mandating IRS Publication 1075 compliance, background checks, confidentiality agreements, and the complete purge or return of FTI upon contract completion. Vendors must hold a Unique Entity ID, disclose any felony convictions within the past two years, and certify HUB status using Texas-specific codes, with subcontracting of FTI-related tasks prohibited without prior IRS and CPA approval. Invoicing must be submitted via email to CPA Accounts Payable, referencing purchase and work order numbers, and payments follow the Texas Prompt Payment Act. While no fixed contract value is specified due to blank pricing tables, the procurement excludes LPTA and prioritizes quality, compliance, and vendor capability over cost alone.