JC Decaux Brand Awareness Ad Campaign

The contract is a notice of award for an advertising exemption granted by the Office of State Comptroller under the identifier CNY01-0000525-3330221. It authorizes a three-month advertising campaign with JC Decaux Street Furniture, selected as a sole source provider, which exempts the campaign from competitive advertising requirements in the NYS Contract Reporter. The campaign, titled "JC Decaux Brand Awareness Ad Campaign," is set to run until October 31, 2025, and will cover key New York City boroughs including the Bronx, Kings (Brooklyn), New York (Manhattan), Queens, and Richmond (Staten Island). The contracting agency overseeing this solicitation is the City University of New York (CUNY). The campaign focuses on brand awareness and is managed under solicitation number 2128056. For any inquiries related to this sole-source exemption or the procurement itself, the designated contact is Tracey Mainer, a Contract Analyst at CUNY, available via email or phone. This contract ensures that JC Decaux will provide exclusive advertising services across street furniture in the specified boroughs for the duration of the three-month term, enabling focused and streamlined promotional efforts without competitive bidding.