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K-12 Educational Marketing and Recruitment Services

Active

State & Local

Response Deadline11/13/2026, 05:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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This subcontract for K-12 Educational Marketing and Recruitment Services supports TECCA - Massachusetts Connections Academy in Foxborough. The selected provider will develop and implement coordinated marketing strategies and recruitment campaigns designed to align with the school's educational mission. Key performance objectives include monitoring and maintaining a student population of 3,000 with a consistent waitlist of 500 students. The scope of work requires the use of marketing automation and tracking software to execute campaigns and provide documented strategies. Interested parties must respond by November 13, 2026, for this project categorized under NAICS code 541810.

General Info

Agency

TECCA - Massachusetts Connections Academy (MassCA) Commonwealth of Massachusetts Virtual

NAICS

541810 - Advertising Agencies

Place of Performance

Foxborough, MA, 02035, USA

Set-Aside

NONE

Documents

This scope was carved out of BD-27-2222-TECCA-TECCA-134531.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

RFP Enrollment and Marketing Support

AI Contract Breakdown

Uniform Contract Format

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Timeline

PostedOct 16

subcontract

Response DeadlineNov 13

Submission deadline

Response Deadline

11/13/2026, 05:00:00 PM UTCin 28 days

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Organization & Contact Information

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AgencyTECCA - Massachusetts Connections Academy (MassCA) Commonwealth of Massachusetts Virtual

ContactsNo contacts available

OfficeN/A

Organization / AgencyTECCA - Massachusetts Connections Academy (MassCA) Commonwealth of Massachusetts Virtual

Office AddressN/A

ContactsNo contact information available

Full Description

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Performs development and implementation of coordinated marketing strategies and recruitment campaigns for prime contractors on TECCA - Massachusetts Connections Academy (MassCA) virtual school projects. Develops strategies aligned with educational missions, implements campaigns, and monitors enrollment targets to maintain 3,000 students and a 500-student waitlist. Uses marketing automation and tracking software. Delivers executed campaigns and documented strategies.

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RFP Enrollment and Marketing Support

Solicitation # BD-27-2222-TECCA-TECCA-134531

The Massachusetts Connections Academy (MassCA) is seeking proposals for a three-year contract to provide comprehensive enrollment and marketing support services for its statewide, tuition-free, public K-12 virtual school. The selected provider will be responsible for developing and implementing a proactive marketing strategy and enrollment platform that aligns with the school's identity, educational mission, and strategic priorities. Key performance objectives include maintaining an authorized capacity of 3,000 students and sustaining an active waitlist of at least 500 prospective students throughout the term of the contract. The contract requires that all marketing and recruitment activities for the 2027-2028 school year commence by March 1, 2027. The vendor must partner with MassCA stakeholders for family outreach and operate in strict accordance with state and federal laws, as well as lawful admissions procedures. While the vendor provides support, MassCA retains final authority over admissions, eligibility determinations, lotteries, and all public communications. This solicitation, numbered BD-27-2222-TECCA-TECCA-134531, was posted on October 16, 2026, with a response deadline of November 13, 2026. The primary point of contact for this effort is Gale Clark, based in Foxborough, Massachusetts.

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