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Market Promotion and Digital Marketing

Open
International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract for Market Promotion and Digital Marketing supports prime contractors on projects for the Redcar and Cleveland Borough Council. The primary objective is to increase footfall and attract new traders to local markets through the execution of comprehensive marketing strategies. These efforts include community outreach, local advertising, and the management of social media platforms. The selected provider is responsible for producing creative assets such as digital banners and flyers to support promotional goals. Success will be measured through the delivery of detailed marketing campaign reports that demonstrate a quantifiable increase in market attendance. The response deadline for this opportunity is November 27, 2026.

General Info

Place of Performance

GBR

Set-Aside

NONE

Documents

This scope was carved out of OPEN-PR-05112026164439483.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Redcar High Street Friday Market Manager

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Timeline

Posted

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Response Deadline

Submission deadline

Response Deadline

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Organization & Contact Information

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AgencyRedcar and Cleveland Borough Council
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs promotional activities for prime contractors on Redcar and Cleveland Borough Council market projects to increase footfall and attract traders. Executes marketing strategies via social media, local advertising, and community outreach. Creates digital banners and flyers. Delivers marketing campaign reports and measurable increases in market attendance.

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Same NAICS industry code

NAICS: 541810
New
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RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign
Solicitation # ocds-h6vhtk-07b3a2
Awdurdod Parc Cenedlaethol Eryri is seeking an experienced marketing and communications supplier to develop and deliver an integrated bilingual Welsh/English campaign for RHOI. Inspired by the CopenPay and DestinationPay models, RHOI is a behavior-change initiative that encourages visitors and locals to perform positive environmental, cultural, and community actions in exchange for rewards from participating businesses. The program will initially pilot in Bala and Betws-y-Coed before expanding across the Eryri region. The campaign focuses on a specific user journey—See, Understand, Join, Act, Reward, Share, Repeat—and aims to drive meaningful participation in activities such as using public transport, volunteering, litter-picking, and using the Welsh language. The contract is an open competition with an estimated value of £35,000 excluding VAT, which must cover all campaign activities, including digital advertising, PR, and influencer engagement. The period of performance runs from December 15, 2026, to July 1, 2027, with key milestones including a launch by Easter 2027 and final reporting by October 2027. Key deliverables include a practical brand book, bilingual creative assets, and a measurement framework focusing on behavior change rather than just app downloads. Suppliers must provide an organizational carbon reduction plan and ensure all "volunteering" and "rewarding" frameworks comply with UK employment legislation. Award criteria are weighted across budget and value for money, measurement and KPIs, and relevant experience.
Awdurdod Parc Cenedlaethol Eryri

POSTED

1 day ago

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in 24 days
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