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Roadside Advertising Operation and Management

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International

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This subcontract focuses on the provision and operation of advertising services for prime contractors working on public authority projects within the London Borough of Barnet. The scope of work involves managing the sale, scheduling, and overall operation of advertising space located on construction hoarding at the A5 / Edgware Road and the Geron Way Waste Transfer Station. The contractor is responsible for utilizing advertising hoarding surfaces and signage mounting hardware to establish and maintain a managed advertising space. The primary objective of the agreement is to deliver a consistent operational advertising revenue stream through the effective management of these specific roadside locations.

General Info

Subcontract for managing and operating advertising space on construction hoarding in Barnet.

Documents

This scope was carved out of 1079746417.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

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Roadside Advertising A5 / Edgware road and Geron way waste transfer station construction hoarding

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Organization & Contact Information

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AgencyRoadside Advertising A5 / Edgware road and Geron way waste transfer station construction hoarding
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs the provision and operation of advertising services for prime contractors on London Borough of Barnet public authority projects. Manages the sale, scheduling, and operation of advertising space on construction hoarding at A5 / Edgware Road and Geron Way Waste Transfer Station. Utilizes advertising hoarding surfaces and signage mounting hardware. Delivers an operational advertising revenue stream and managed advertising space.

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NAICS: 541810
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RHOI: Ymgyrch Marchnata Integredig, Cyfathrebu a Newid Ymddygiad / Integrated Marketing, Communications and Behaviour Change Campaign
Solicitation # ocds-h6vhtk-07b3a2
Awdurdod Parc Cenedlaethol Eryri is seeking an experienced marketing and communications supplier to develop and deliver an integrated bilingual Welsh/English campaign for RHOI. Inspired by the CopenPay and DestinationPay models, RHOI is a behavior-change initiative that encourages visitors and locals to perform positive environmental, cultural, and community actions in exchange for rewards from participating businesses. The program will initially pilot in Bala and Betws-y-Coed before expanding across the Eryri region. The campaign focuses on a specific user journey—See, Understand, Join, Act, Reward, Share, Repeat—and aims to drive meaningful participation in activities such as using public transport, volunteering, litter-picking, and using the Welsh language. The contract is an open competition with an estimated value of £35,000 excluding VAT, which must cover all campaign activities, including digital advertising, PR, and influencer engagement. The period of performance runs from December 15, 2026, to July 1, 2027, with key milestones including a launch by Easter 2027 and final reporting by October 2027. Key deliverables include a practical brand book, bilingual creative assets, and a measurement framework focusing on behavior change rather than just app downloads. Suppliers must provide an organizational carbon reduction plan and ensure all "volunteering" and "rewarding" frameworks comply with UK employment legislation. Award criteria are weighted across budget and value for money, measurement and KPIs, and relevant experience.
Awdurdod Parc Cenedlaethol Eryri

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