Marketing and Advertising for Statewide Impaired Driving Campaign

This contract solicitation aims to secure services for a comprehensive, year-long, federally funded public awareness campaign targeting impaired driving across Texas, overseen by the Texas Department of Transportation (TxDOT). The selected contractor will develop, produce, and implement a statewide marketing effort utilizing multiple channels such as digital media, print, radio, television, and social media, with the goal of reducing impaired driving incidents. The scope includes media planning, content creation, performance analytics, and collaboration with TxDOT and partner organizations to ensure messaging consistency and maximum outreach. The campaign must adhere to federal funding requirements, TxDOT branding standards, and evidence-based safety communication practices, with regular reporting on campaign effectiveness. The procurement process is open with a response deadline of August 11, 2025, and the contract is anticipated to span approximately one year, although specific start and end dates are not explicitly provided. The contract size is estimated between five and fifteen million dollars, with no specific set-aside or socioeconomic classifications indicated. The solicitation emphasizes strict adherence to submission instructions, requiring proposals to be submitted electronically via the designated website, with no late responses accepted. Key personnel management clauses specify prior notification and approval for personnel changes, and the contract includes provisions for extensions under FAR 52.217-8, along with standard clauses on insurance, default, and performance oversight. No detailed clauses on inspection, packaging, or pricing are available in the current documentation, and no specific contract type or detailed delivery schedule is provided, leaving some performance details to be clarified upon contract award or future documentation. Respondents are advised to monitor the official website for any updates, addenda, or additional requirements throughout the solicitation process.