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Marketing and Promotional Services

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

Virginia → LibrariesView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

VA, USA

Set-Aside

NONE

Documents

This scope was carved out of 11202-0-2027/MD.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Lifelong Learning Center Support Services

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Organization & Contact Information

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AgencyVirginia → Libraries
ContactsNo contacts available
OfficeN/A
Organization / Agency
Virginia → Libraries
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs development and execution of marketing campaign plans for prime contractors on City of Norfolk lifelong learning projects. Creates marketing content, manages webpages, and executes promotional activities to increase resident participation in the BILN initiative. Utilizes digital marketing tools, CMS, and graphic design software. Delivers a completed marketing campaign plan and executed promotional activities.

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Solicitation # 11202-0-2027/MD
The City of Norfolk has issued Request for Proposals 11202-0-2027/MD to secure support services for the Office of Lifelong Learning, specifically to maintain and expand the Believe in Learning Norfolk (BILN) initiative. The selected contractor will be responsible for promoting informal lifelong learning opportunities through marketing content creation, webpage management, and the development of community partnerships. Key deliverables include the execution of a Summer of Learning program featuring a large-scale kickoff event, the coordination of monthly interactive programs at all Norfolk Public Library branches, and the provision of quarterly and final reports analyzing program impact and return on investment. The contract term is set for two years, and the place of performance is centered around the Norfolk Public Library system in Virginia. Proposals must be submitted via the designated portal by October 12, 2026, at 2:00 p.m. Eastern Time. While the total contract value is not pre-determined, offerors must submit a detailed price proposal that accounts for specific mandatory budget allocations, including $10,000 for swag items, $20,000 for Summer of Learning events, and $6,000 for monthly interactive programs, with an optional $21,000 reserved for a part-time assistant. Evaluation will be conducted on a 100-point scale, and the City encourages participation from small businesses and those owned by women, minorities, or disabled veterans. Required documentation includes several signed attachments regarding anti-collusion, non-discrimination, and business authorization, as well as proof of commercial general liability and worker's compensation insurance.
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