Marketing Campaign Strategy & Lead Generation Analytics

The contract focuses on the development and execution of a comprehensive marketing strategy designed to generate qualified leads for the Utah Army National Guard, with emphasis on precise audience targeting, campaign implementation, and detailed performance tracking. The scope includes the creation of data-driven marketing campaigns, analytical frameworks to measure effectiveness, and regular reporting to evaluate lead volume, quality, and conversion metrics, ensuring alignment with recruitment objectives. All work is required to comply with federal standards and must be conducted with strict attention to data integrity and operational security. The contract is classified as a subcontract under NAICS code 541611, indicating it pertains to management, scientific, and technical consulting services, specifically those involving marketing strategy and analytics. It is sponsored by the Department of Defense through the W7N3 USPFO Activity UT ARNG, with performance expected to occur in a location with zip code 84020. Proposals must be submitted by July 15, 2026, following a public posting on July 1, 2026, and bidders are expected to demonstrate proven expertise in defense-related marketing initiatives, analytical reporting systems, and the ability to deliver measurable lead generation outcomes under federal contracting guidelines.