Marketing Plan Development and Strategy

The contract awards the development of a comprehensive and scalable marketing strategy to be completed within 30 days of award, aligned with the goals of the Texas office of the Department of Agriculture. The strategy must define clear objectives, select an optimized mix of marketing channels, identify precise audience targeting parameters, establish detailed timelines, and set measurable KPIs that directly support TDA’s mission and outreach priorities. The work is structured as a subcontract under NAICS code 541611, which covers administrative management and general management consulting services, indicating a focus on strategic planning and execution rather than direct implementation or creative production. Proposals must be submitted by the deadline of July 23, 2026, with no set-aside designation specified, meaning all qualified vendors are eligible to compete. Performance is expected to be conducted in alignment with Texas-specific needs, though no physical location is designated for work delivery, suggesting the engagement may be fully remote or deliverable-based. The solicitation is posted on the Texas SmartBuy procurement portal, with no point of contact provided, implying inquiries should follow standard submission protocols for the platform.