Marketing Services to Facilitate the Development of a Business-to-Business (B2B

The University of Minnesota's Forever Green Initiative, in collaboration with The Land Institute, is seeking proposals from qualified firms or individuals to develop a comprehensive business-to-business (B2B) integrated marketing communications toolkit. This toolkit aims to promote the expansion of consumer food products that incorporate Kernza® perennial grain ingredients, supporting sustainable agricultural practices and innovative food development. The project emphasizes creating strategic marketing materials that facilitate industry engagement and market growth for Kernza-based products. Respondents are instructed to thoroughly review all provided documentation, including background information and scope of work, before submitting questions or proposals, and are advised to submit responses early due to the strict deadline of September 9, 2024. The contract is valued between $50,000 and $250,000 and is managed under the NAICS code 541810, indicating a focus on marketing consulting services. The primary point of contact for inquiries is Jerry Taintor via email. The process is governed by detailed supplier instructions to ensure compliance, accuracy, and timely submission, with an emphasis on electronic responses and adherence to public disclosure policies.