Marketing Strategy & Campaign Planning

The City of Oshkosh is seeking a subcontractor to develop a comprehensive marketing strategy aimed at positioning Oshkosh as an attractive relocation destination. The scope of work includes detailed audience segmentation to identify key demographic and psychographic groups, targeted channel recommendations to effectively reach those audiences, and precise geographic targeting to maximize outreach efficiency. The contractor will also create a campaign calendar outlining the timing and sequencing of promotional activities throughout the year, ensuring alignment with key seasonal events and moving trends. Budget allocation will be a critical component, requiring strategic distribution across channels and tactics to optimize return on investment while adhering to financial constraints. This contract is issued as a subcontract under NAICS code 541613, which pertains to marketing research and public relations services. The solicitation was posted on July 20, 2026, with responses due by 4:00 PM on August 21, 2026. The project is managed by the City of Oshkosh in Wisconsin and involves no set-aside provisions. While specific contact details and performance location are not provided, the work is expected to serve the broader goals of attracting new residents and enhancing economic vitality in the region through data-driven, results-oriented marketing initiatives.