Marketing Strategy Instruction & Curriculum Delivery

The contract seeks a provider to deliver professional education training tailored for Army Enterprise Marketing Officers (FA58s), encompassing the full lifecycle of curriculum development, instructional delivery, and performance evaluation. The training program must align with the unique strategic and operational needs of military marketing professionals, ensuring competency in enterprise-level marketing doctrine, communication planning, and resource optimization within the Department of Defense context. All instruction and materials must be designed for adult learners in a military environment and must support standardized evaluation metrics to measure outcomes rigorously. Performance is expected to occur in Evanston, Illinois, with a ZIP code of 60208, and the contract falls under NAICS code 611430, which categorizes it as other professional and business training. This is a subcontract opportunity issued by the W6QM Micc-west Point office under the Department of Defense, with a response deadline of May 20, 2026, at 4:00 PM Eastern Time. While no set-aside details have been specified, the solicitation is open to qualified vendors capable of executing complex, specialized adult education programs under federal contract standards. The initiative aims to enhance the strategic marketing capabilities of Army officers to better support force readiness and informational dominance across military operations.