Maverik Signage Project (CUP #25-0020 / V #25-0004 / V #25-0003 / IS #25-0044
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The Maverik Signage Project, approved by the Imperial County Planning Commission on June 10, 2026, authorizes the construction and operation of signage at 407 E Ross Rd, El Centro, California. Under Conditional Use Permit CUP #25-0020, the project consists of one 50-foot-tall double-sided V-shaped pole sign with 243.4 square feet of picture area facing east and west of Interstate Highway 8, located approximately 2,100 feet north of the intersection with State Highway 111. Additionally, the project includes two 20-foot-tall monument signs, each featuring a picture area of 220 square feet per side. To achieve these specifications, the project utilizes two variances to deviate from standard C-3 Heavy Commercial zoning regulations. Variance V #25-0004 allows the pole sign to exceed the standard 24-foot height limit by 26 feet and the 200 square foot picture area limit by 43.3 square feet. Variance V #25-0003 allows the monument signs to exceed the 6-foot height limit by 14 feet and the 48 square foot picture area limit by 172 square feet. This signage project is complementary to a previously assessed Maverik gas station development. A Negative Declaration was prepared under CEQA, confirming no significant environmental effects are expected.
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El Centro, CASet-Aside
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