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Maverik Signage Project (CUP #25-0020 / V #25-0004 / V #25-0003 / IS #25-0044

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CUP #25-0020State & Local

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The Maverik Signage Project, approved by the Imperial County Planning Commission on June 10, 2026, authorizes the construction and operation of signage at 407 E Ross Rd, El Centro, California. Under Conditional Use Permit CUP #25-0020, the project consists of one 50-foot-tall double-sided V-shaped pole sign with 243.4 square feet of picture area facing east and west of Interstate Highway 8, located approximately 2,100 feet north of the intersection with State Highway 111. Additionally, the project includes two 20-foot-tall monument signs, each featuring a picture area of 220 square feet per side. To achieve these specifications, the project utilizes two variances to deviate from standard C-3 Heavy Commercial zoning regulations. Variance V #25-0004 allows the pole sign to exceed the standard 24-foot height limit by 26 feet and the 200 square foot picture area limit by 43.3 square feet. Variance V #25-0003 allows the monument signs to exceed the 6-foot height limit by 14 feet and the 48 square foot picture area limit by 172 square feet. This signage project is complementary to a previously assessed Maverik gas station development. A Negative Declaration was prepared under CEQA, confirming no significant environmental effects are expected.

General Info

Maverik seeks variances for two oversized signs exceeding height and area limits at I-8 and SR-111 intersection.

Agency

California → Imperial County

Place of Performance

El Centro, CA

Set-Aside

NONE

Documents

0

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Organization & Contact Information

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AgencyCalifornia → Imperial County
Contacts2 people available
OfficeN/A
Organization / Agency
California → Imperial County
Office AddressN/A
Contacts

Full Description

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The applicant, Maverik, is proposing a Conditional Use Permit (CUP #25-0020) for the construction of a 50-foot-tall double-sided V-shaped pole sign with 243.4 square feet picture areas facing both east and west of Interstate Highway 8, at approximately 2,100 ft north of the intersection between Interstate Highway 8 and State Highway 111. Additionally, the Conditional Use Permit (CUP #25-0020) will allow the permittee to construct and operate two (2) 20-foot-tall monument signs with a picture area of 220 square feet per side. CUP #25-0020 will serve to allow the construction of the signs in conformance with Title 9, Section 90401.15 (G), which permits deviations from the sign regulations upon approval of a CUP. The proposed Variance (V #25-0004) will allow the applicant to exceed the 24’ height limit for pole signs on a C-3 (Heavy Commercial) by 26’ for a total height of 50’. This Variance (V #25-0004) will also allow the applicant to exceed the 200 square feet per side limitation on the picture area by 43.3 square feet, allowing a total of 243.4 square feet per side. Additionally, the applicant has submitted a second Variance (V #25-0003) for the construction of two (2) monument signs exceeding the height limitation of 6’ by 14’, allowing the monument signs to be 20’, and the picture area limitation of 48 square feet per side by 172 square feet, allowing the monument signs to be 220 square feet per side in total. Said project will be complementary to a proposed development previously assessed for a Maverik gas station through General Plan Amendment #22-0002, Zone Change #22-0002 and Parcel Map #02499.

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