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Media Buying Agency (General & Live Entertainment)

Active
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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This subcontract opportunity is for a Media Buying Agency to support the 22nd District Agricultural Association on various marketing projects, specifically focusing on general and live entertainment. The selected agency will be responsible for developing channel mixes and geographic targeting, negotiating advertising rates, and managing media specifications and trafficking instructions. Technical requirements include the use of DSP/SSP platforms and specialized ad trafficking software to ensure the successful execution of media plans. The project deliverables include a finalized media plan, the execution of all advertising placements, and comprehensive trafficking documentation. This opportunity is categorized under NAICS code 541810 and was posted by the state of California. Interested parties must submit their responses by the deadline of October 23, 2026.

General Info

Media buying agency for California 22nd District Agricultural Association marketing by October 23, 2026.

Place of Performance

CA, USA

Set-Aside

NONE

Documents

This scope was carved out of 26-052.

The full solicitation package (2 documents), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Media Planning & Placement Services

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Timeline

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Organization & Contact Information

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AgencyCalifornia → Marketing
ContactsNo contacts available
OfficeN/A
Organization / AgencyCalifornia → Marketing
Office AddressN/A
ContactsNo contact information available

Full Description

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Negotiates and places advertising for prime contractors on 22nd District Agricultural Association marketing projects. Develops channel mix and geographic targeting, negotiates rates, and manages media specifications and trafficking instructions. Utilizes DSP/SSP platforms and ad trafficking software. Delivers a finalized media plan, executed placements, and trafficking documentation.

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PROC OA DIVISION OF PURCHASING PROCUREMENTS

POSTED

1 day ago

DEADLINE

in 6 days
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More opportunities from California → Marketing

Same awarding agency

NAICS: 541830
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Media Planning & Placement Services
Solicitation # 26-052
The 22nd District Agricultural Association, which operates the Del Mar Fairgrounds, has issued solicitation 26-052 for Media Planning and Placement Services to support the annual San Diego County Fair. The objective is to secure a qualified contractor to develop and execute media strategies, buying, and reporting across three primary service categories: Integrated General Fair Media and Marketing, Concert and Live Entertainment Media and Marketing, and Multicultural and Cross-Border Media and Marketing. The resulting agreement will have a base term of twenty-four months with three optional one-year renewals. Award selection is based on a combination of a minimum technical score and the lowest total evaluated cost. Technical evaluations are weighted toward relative experience and qualifications at 40 percent and staffing and management at 20 percent. The contract utilizes a milestone-based payment structure, with payments tied to the completion of specific tasks such as strategic planning, campaign execution, and reporting. Key requirements include strict adherence to California non-discrimination laws, ADA accessibility compliance, and the execution of non-disclosure agreements for access to proprietary ticketing and audience data. Proposals must be submitted via the OpenGov portal by October 15, 2026, with technical and pricing components submitted separately.
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POSTED

about 16 hours ago

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in 15 days
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