Media Monitoring Service

The Texas Parks and Wildlife Department is seeking proposals under RFP 802-27-80098 to establish a blanket contract for comprehensive media monitoring services. The selected provider will be responsible for tracking, analyzing, and reporting on coverage across statewide, regional, and national sources, including print, broadcast, online news, wire services, blogs, and podcasts. The scope specifically requires the monitoring of Spanish-language and non-English outlets serving major Texas markets such as Austin, Dallas-Fort Worth, Houston, San Antonio, El Paso, and the Rio Grande Valley. Deliverables include an online news database supporting 10 user seats and detailed analytics reporting on metrics such as advertising value equivalent, estimated reach, return on investment, share of voice, and sentiment scoring. The contract is scheduled to commence on the date of award and continue through August 31, 2028, with options for up to three additional one-year renewals. Award decisions will be based on best value, with evaluation weights split between qualifications, experience, and references at 75 percent and the price schedule at 25 percent. Proposals must be submitted by September 3, 2026, and include specific exhibits covering company profiles, key personnel, and sample analytics reports. Payment is typically issued within 30 days of invoice acceptance via state warrants or local payment systems. The contractor must also adhere to strict confidentiality standards and complete mandatory cybersecurity training if granted access to state computer systems.