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Media Optimization and Performance Reporting

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State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Media Optimization and Performance Reporting subcontract, issued by the State Fiscal Accountability Authority of South Carolina, focuses on the ongoing monitoring and refinement of active media campaigns for prime contractors within the SC Technical College System. The selected provider will be responsible for tracking key performance indicators and analyzing return on investment through the use of Adobe Analytics, Google Analytics, and various social media insight tools to provide data-driven strategic recommendations. This engagement requires high proficiency in data analytics and performance marketing to deliver detailed optimization logs and performance reports. The solicitation was posted on July 27, 2026, with a response deadline of October 2, 2026, and is categorized under NAICS code 541611.

General Info

SC Technical College System subcontract for media optimization and performance reporting data analytics.

Agency

South Carolina → State Fiscal Accountability AuthorityView Agency

NAICS

541611 - Administrative Management and General Management Consulting ServicesView NAICS

Place of Performance

SC, USA

Set-Aside

NONE

Documents

This scope was carved out of 5400029946.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

MARKETING SERVICES

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Timeline

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Organization & Contact Information

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AgencySouth Carolina → State Fiscal Accountability Authority
ContactsNo contacts available
OfficeN/A
Organization / Agency
South Carolina → State Fiscal Accountability Authority
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Office AddressN/A
ContactsNo contact information available

Full Description

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Performs ongoing monitoring and refinement of active media campaigns for prime contractors on SC Technical College System projects. Tracks KPIs and analyzes ROI using Google Analytics, Adobe Analytics, and social media insights tools. Provides data-driven recommendations for strategy adjustments. Requires proficiency in performance marketing and data analytics. Delivers performance reports and optimization logs.

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