MARKETING SERVICES

The State of South Carolina, through the State Fiscal Accountability Authority on behalf of the South Carolina Technical College System, is soliciting proposals for media planning and placement services under solicitation 5400029946. The selected partner will provide strategic media planning, purchasing, optimization, and reporting to support recruitment, outreach, workforce, and economic development campaigns, with a primary focus on the System's Economic Development Division and the readySC program. The contract is estimated to begin on January 21, 2027, and run through January 20, 2032, consisting of an initial one-year term and four optional one-year renewals. All services will be delivered to the office located at 111 Executive Center Drive, Columbia, South Carolina. Proposals must be submitted online by October 1, 2026, and are evaluated based on a 100-point scale, with the award going to the highest-ranked responsive and responsible offeror. Submissions must be divided into a technical proposal covering methodology and experience, and a separate price proposal. Offerors are required to provide detailed insurance summaries, certify the absence of organizational conflicts of interest, and confirm they are not debarred from state or federal contracts. Payment will be processed via electronic funds transfer through the State Treasurer's Office. The state maintains the right to inspect the contractor's place of business and all related documentation regarding media procurement and performance.