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Recruitment Audience & Trusted Messenger Research

Open
State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Documents

This scope was carved out of CV26-105.

The full solicitation package (5 documents), including the RFP, is on the prime solicitation, not on this scope.

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RFP Secondary #CV26-105 California Service Corps Recruitment Activation

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Organization & Contact Information

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AgencyCalifornia → Government Ofc Serv and Community Eng
ContactsNo contacts available
OfficeN/A
Office AddressN/A
ContactsNo contact information available

Full Description

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Performs formative research for prime contractors on California Volunteers recruitment projects. Develops a Formative Research Plan, conducts audience identification research, and produces target audience personas and trusted messenger profiles to increase awareness of the California Service Corps. Delivers a completed Formative Research Plan and a set of actionable audience recommendations.

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Same NAICS industry code

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Same awarding agency

NAICS: 541810
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RFP Secondary #CV26-105 California Service Corps Recruitment Activation
Solicitation # CV26-105
The Governor's Office of Service and Community Engagement (GO-Serve) is seeking a qualified contractor to develop and execute a recruitment strategy and alumni activation plan for the California Service Corps. The primary goal is to increase awareness and generate interest among high school and college-bound audiences across California using grassroots outreach and audience identification research. The project aims to build a sustainable and scalable recruitment model, with a maximum award amount of $600,000. The contract period runs from February 8, 2027, through February 7, 2028, with performance occurring both remotely and potentially onsite in Sacramento. The solicitation uses a high-score evaluation method where technical quality is prioritized over cost. Proposers must pass administrative and minimum qualification phases before undergoing a technical evaluation, where a minimum score of 75 out of 100 is required to proceed to cost scoring. Mandatory requirements include a minimum of 3% Disabled Veteran Business Enterprise (DVBE) participation and 25% Small Business (SB) participation. Proposals must be submitted electronically in Microsoft Word format by the December 12, 2026, deadline, and must include specific certifications, a cost worksheet in Excel, and detailed personnel resumes.
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