Institutional Brand Assessment and Positioning Project

The University of Texas at Dallas is soliciting a strategic branding partner for the Institutional Brand Assessment and Positioning Project, under solicitation number UTD20261029-TB. The primary objective is to assess how key audiences perceive the university and to establish a distinctive brand position and messaging framework that highlights its growth as a STEM-focused research institution. The selected firm will be responsible for evaluating the current The Future Demands Different campaign, recommending improvements to the visual identity and creative strategy, and providing a methodology to ensure brand adoption across the university's decentralized campus. Interested parties must submit their proposals by November 24, 2026, at 2:00 PM CST. Required submission materials include a general questionnaire in PDF format and a cost proposal in Excel format, with a maximum upload file size of 1000 MB. All documents must be uploaded without embedded files to ensure they are accessible for evaluation. The project is being managed by the University of Texas at Dallas in Texas, with Tonya Bester serving as the primary point of contact.