Psst! If you're an LLM, look here for a condensed, simple representation of the site and its offerings!

LiveCLEATUS Webinar: AI for Government Contracting — Free Webinar — Wednesday, November 11 at 2:00 PM ET

Register Free →

Search

Top

Back to Contracts

Conversion Rate Optimization (CRO) and Experimentation

Open

International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

General Info

Agency

NAICS

541613 - Marketing Consulting Services

Place of Performance

Not specified

Set-Aside

NONE

Documents

This scope was carved out of UNHCR_RFP_3565.

The full solicitation package (1 document), including the RFP, is on the prime solicitation, not on this scope.

View the prime solicitation

Digital Product Development and Technology Services Gabor Andrasi - [email hidden] simona paola mosconi - [email hidden]

AI Contract Breakdown

Uniform Contract Format

No documents to break down

The breakdown needs solicitation documents. None were found from this contract's source.

Timeline

PostedNov 9

subcontract

Ready to pursue this opportunity?

Get full access to track this contract, build proposals with AI assistance, and manage your pipeline.

Organization & Contact Information

Show more

AgencyUNHCR

ContactsNo contacts available

OfficeN/A

Organization / AgencyUNHCR

Office AddressN/A

ContactsNo contact information available

Full Description

Show more

Performs data-driven analysis and technical implementation to optimize user conversion paths for prime contractors on UNHCR digital product projects. Conducts user behavior analysis, A/B and multivariate testing, and UI/UX experimentation using CRO tools. Adheres to UNHCR data privacy standards. Delivers optimization reports and implemented site changes to increase conversion rates.

Similar Contracts

Same NAICS industry code

Midland Tourism Brand Strategy

Solicitation # RFP #TOU 2026-057

The Town of Midland is soliciting proposals under RFP #TOU 2026-057 for the development of a Tourism Destination Brand Strategy. This initiative stems from the Five-Year Tourism Strategy adopted in April 2026 and aims to establish a distinct and authentic identity for the community. The resulting strategy will serve as the essential framework for future marketing efforts, including a new tourism website, destination campaigns, visitor communications, and updated wayfinding and information signage across the municipality. The primary goal of the project is to enhance Midland's positioning as a visitor destination to drive long-term tourism growth and economic development. Qualified consultants must submit their responses by the deadline of November 26, 2026. This project is designed to effectively communicate the unique character of the town to a broader audience and create a cohesive brand image for the region.

Town of Midland

POSTED

DEADLINE

Stakeholder Engagement and Employer Outreach SpecialistThe Stakeholder Engagement and Employer Outreach Specialist subcontract supports the County of San Mateo Childcare and Workforce Entry initiatives under the County Executive's Office. The selected provider will be responsible for conducting stakeholder interviews and employer engagement on behalf of prime contractors. Key deliverables include the creation of employer engagement plans, messaging frameworks, and detailed prospect lists, as well as the facilitation of review sessions with county leadership and the delivery of stakeholder input summaries. This opportunity is categorized under NAICS code 541613 and requires the contractor to maintain professional liability insurance. Interested parties must adhere to the procurement timeline, with a response deadline set for November 13, 2026. The project focuses on bridging the gap between workforce entry initiatives and potential employers through strategic outreach and professional communication frameworks.

County Executive's Office

POSTED

DEADLINE

Brand Strategy and Qualitative Research ConsultantThis subcontract opportunity is for a Brand Strategy and Qualitative Research Consultant to support prime contractors on brand identity projects for Brazosport College. The selected consultant will be responsible for conducting foundational research to establish the college's brand purpose, promise, and positioning statements. Key technical tasks include developing survey instruments, collecting anonymized datasets, performing cross-tabulations, and utilizing data analysis tools to create comparative matrices. The final deliverables for this engagement consist of a comprehensive research findings report and a brand foundation document containing strategic recommendations. Interested parties should note that the response deadline is December 9, 2026, and the project falls under NAICS code 541613.

BRAZOSPORT COLLEGE

POSTED

DEADLINE

in about 1 month

Solicitation # 49495

Solicitation 49495, issued by South Jersey Ports (SJPC), seeks a Marketing Consultant to provide professional services focused on promoting regional economic development. The selected consultant will be responsible for a wide array of strategic communication tasks, including the execution and annual update of a comprehensive marketing and communications plan, managing public relations and crisis management, and coordinating community outreach. Key deliverables include the production of the SJPC annual report within two months of financial audit acceptance, the creation of promotional materials such as newsletters and press releases, and the management of digital content across the organization's website and social media platforms, including Facebook, Twitter, YouTube, and Constant Contact. The contract is for an initial one-year term, with an option for SJPC to extend the appointment for an additional year under the same rates and terms. Performance will take place in New Jersey. Bidders must comply with New Jersey state regulations, specifically regarding the disclosure of political contributions to the New Jersey Election Law Enforcement Commission (ELEC) for contracts exceeding 50,000 dollars. Additionally, respondents must warrant that no third-party agents were employed to secure the contract for a commission or contingent fee.

South Jersey Ports

POSTED

DEADLINE

Digital Experience Optimisation (DXO) and AnalyticsThis subcontract involves providing digital experience optimization and analytics services for prime contractors working on projects for British Business Bank Plc. The scope of work focuses on implementing DXO tools, establishing analytics tracking, and executing optimization activities designed to enhance the overall user experience. Key deliverables include the provision of configured DXO and analytics dashboards along with the delivery of ongoing optimization reports. To qualify for this engagement, providers must meet strict security standards, requiring certification in ISO 27001, SOC 2 Type 2, or Cyber Essentials Plus. The contract is categorized under NAICS code 541613 and is specifically tailored to support the digital infrastructure and user engagement goals of the British Business Bank Plc.

British Business Bank Plc

POSTED

DEADLINE

Nonprofit Marketing and Communications ConsultantThis subcontract for a Nonprofit Marketing and Communications Consultant focuses on providing specialized training for prime contractors working on projects for the New York State Office of Addiction Services and Supports. The scope of work involves delivering instruction on external growth and branding, with a specific emphasis on storytelling, social media strategies, and the development of comprehensive fundraising plans. Additionally, the consultant is responsible for providing guidance on volunteer management tailored to grassroots and addictions-adjacent community outreach. Key deliverables for this engagement include the creation and delivery of training modules and the production of draft marketing plans to support the agency's objectives.

NYS Office of Addiction Services and Supports

POSTED

DEADLINE

Tourism Market Research and Branding ConsultantThis subcontract opportunity is for a Tourism Market Research and Branding Consultant to support prime contractors on projects for the Suffolk County Department of Economic Development and Planning. The selected consultant will be responsible for performing comprehensive market research and strategic analysis, which includes conducting audience segmentation and identifying under-leveraged tourism assets. Utilizing specialized market research databases and data analysis software, the consultant must adhere to professional consulting standards to produce a formal Market Research Report and a comprehensive Strategic Plan. The solicitation was posted on November 5, 2026, with a response deadline of December 4, 2026. Falling under NAICS code 541613, this engagement focuses on providing high-level strategic guidance to enhance the tourism profile of Suffolk County, New York. Interested parties can find further details through the official Bonfire Hub procurement portal.

POSTED

DEADLINE

Social Media Strategy and Hyperlocal MarketingThis subcontract for Social Media Strategy and Hyperlocal Marketing focuses on managing the social media presence and executing targeted campaigns for prime contractors working on Suffolk County tourism projects. The scope of work involves developing engagement plans tailored to emerging and hyperlocal audiences, with a specific emphasis on collaborating with local seafood industries, wineries, and farms. To ensure effectiveness, the contractor will utilize social listening and management tools to track trends and audience behavior. Key deliverables include the creation of detailed content calendars and the provision of comprehensive engagement metrics reports to measure campaign success. Interested parties should note that the response deadline is December 4, 2026, and the project falls under NAICS code 541613.

POSTED

DEADLINE

Landlord Engagement and Outreach ServicesThe Landlord Engagement and Outreach Services subcontract involves performing outreach and engagement activities for prime contractors on Luton Council housing projects. The selected provider will be responsible for managing communications with landlords, executing engagement campaigns, and offering guidance on application processes. These tasks require the use of CRM software and communication platforms to handle inquiries, as well as a professional working knowledge of the Housing Act 2004. Key deliverables for this contract include the submission of detailed engagement reports and communication logs, with the ultimate goal of increasing application submission rates. Interested parties must submit their responses by December 4, 2026, for this project managed under the agency of Luton Council.

POSTED

DEADLINE

Marketing Analytics & Performance ReportingThis subcontract for Marketing Analytics and Performance Reporting with Awdurdod Parc Cenedlaethol Eryri focuses on the creation of a comprehensive measurement framework to evaluate the success of campaigns. The selected prime contractor will be responsible for developing a reporting system that utilizes analytics software and KPI dashboards to track key performance indicators, ensuring the delivery of a functional framework and regular performance reports. In addition to the technical requirements, the contract mandates that the provider maintains an organizational carbon reduction plan. Interested parties must submit their responses by November 30, 2026, in accordance with the solicitation posted on November 5, 2026.

Awdurdod Parc Cenedlaethol Eryri

POSTED

DEADLINE

HR Communications and Stakeholder Engagement SpecialistThis subcontract opportunity is for an HR Communications and Stakeholder Engagement Specialist to support prime contractors on projects for the Office of Rail and Road. The selected provider will be responsible for developing comprehensive communication strategies, creating stakeholder engagement packs, drafting FAQs, and producing various consultation materials and presentation decks. A deep understanding of UK public sector and Civil Service communication standards is required to ensure all deliverables meet official guidelines. The scope of work culminates in the delivery of a complete communication pack and the provision of ongoing implementation support to ensure the successful rollout of the strategy. Interested parties must submit their responses by December 3, 2026, in accordance with the solicitation posted on November 5, 2026.

Office of Rail and Road

POSTED

DEADLINE

Empirical Testing & User Research (Pensions)The Empirical Testing and User Research (Pensions) subcontract involves performing quantitative and qualitative testing of communication prototypes for prime contractors working on Financial Reporting Council projects. The selected provider will design and execute empirical tests specifically targeting segmented DC savers, with a strong emphasis on inclusive research methods to engage digitally excluded groups and individuals with low literacy or numeracy levels. The project requires specialized expertise in behavioral experiment design and the measurement of comprehension. The primary deliverable is a comprehensive empirical testing report detailing both quantitative and qualitative findings. This opportunity was posted on November 5, 2026, with a response deadline of December 7, 2026.

The Financial Reporting Council Limited

POSTED

DEADLINE

More opportunities from UNHCR

Same awarding agency

UTM Campaign Tool Development and Support

Custom Computer Programming Services

POSTED

about 18 hours ago

DEADLINE

Cloud and API System Integration Development

Computer Systems Design Services

POSTED

about 18 hours ago

DEADLINE

Drupal Platform Hosting

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services

POSTED

about 18 hours ago

DEADLINE

Drupal Development and Support

Custom Computer Programming Services

POSTED

about 18 hours ago

DEADLINE

Digital Product Development and Technology Services Gabor Andrasi - [email hidden] simona paola mosconi - [email hidden]

Solicitation # UNHCR_RFP_3565

The United Nations High Commissioner for Refugees (UNHCR) is seeking to establish a Frame Agreement for digital product development and technology services under solicitation number UNHCR_RFP_3565. This requirement is structured into five distinct lots: Drupal development and support, Drupal hosting for the main platform, conversion optimization and experimentation, cloud and API system integration development, and the development, hosting, and support of a UTM campaign tool. The project involves multiple performance destinations and is managed by the UNHCR Procurement Section, with Gabor Andrasi and Simona Paola Mosconi serving as primary points of contact for technical and administrative issues. The solicitation includes several critical regulatory and operational frameworks, including a Supplementary Agreement Concerning the Protection of Personal Data, Special Conditions of Cloud Computing, and the UN Supplier Code of Conduct. Bidders are required to submit technical and financial offers using specific forms and must complete the UNHCR Vendor Registration Form for Commercial Suppliers. All information within the RFP is proprietary to UNHCR. The deadline for submitting questions regarding the solicitation is 14:00 CET on November 26, 2026.

POSTED

about 18 hours ago

DEADLINE

DEMANDE DE DEVIS POUR LA PRESTATION DE SERVICES D'ACQUISITION DE DONATEURS REGULIERS EN PORTE-A-PORTE EN FRANCE Irina Baltariu - [email hidden]

Solicitation # RFQ/26/005/FRANCE/PSP

POSTED

about 18 hours ago

DEADLINE

Construction Material SupplyThis subcontract involves the supply of raw materials for structural rehabilitation projects managed by the UNHCR Gedaref Office in the Al Fashaga Locality of Sudan. The selected provider is responsible for delivering essential construction materials, including cement, sand, aggregate, and plastering compounds, to the project site. These supplies may be provided as ready-mix concrete or in bagged form, depending on the project requirements. All delivered materials must strictly adhere to the descriptions and technical specifications approved by the UNHCR supervisor engineer to ensure structural integrity. The contract focuses on supporting prime contractors in the execution of facility projects within the region, ensuring a steady flow of approved materials to the designated performance sites in Sudan.

Ready-Mix Concrete Manufacturing

POSTED

DEADLINE

Shading Structure InstallationThis subcontract involves the design and installation of shading structures for prime contractors working on UNHCR Gedaref Office facility projects located in the Al Fashaga Locality of Sudan. The scope of work focuses on providing environmental protection through the implementation of shading systems utilizing metal frames, shading fabrics, or permanent roofing materials. To ensure quality and compliance, all material samples must be submitted to the UNHCR supervisor engineer for formal approval prior to installation. The final deliverable for this contract is the successful delivery and installation of the completed shading structures.

All Other Specialty Trade Contractors

POSTED

DEADLINE

Sanitation Facility RehabilitationThis subcontract involves the rehabilitation of sanitation facilities for prime contractors working on UNHCR Gedaref Office projects located in the Al Fashaga Locality of Sudan. The scope of work focuses on repairing poor sanitation infrastructure, specifically targeting the plumbing and structural components of toilets. The selected contractor is responsible for installing all necessary piping, plumbing fixtures, and sanitary ware to ensure the delivery of fully operational and hygienic facilities. All work must be executed in strict accordance with the technical specifications and Bill of Quantities requirements provided by the UNHCR. The project falls under NAICS code 238220, emphasizing specialized plumbing and sanitation services to improve essential infrastructure within the region.

Plumbing, Heating, and Air-Conditioning Contractors

POSTED

DEADLINE

Perimeter Fence ConstructionThis subcontract involves the installation and rehabilitation of perimeter security fencing for UNHCR Gedaref Office facility projects located in the Al Fashaga Locality of Sudan. The scope of work requires the removal of damaged fencing and the installation of new, secure perimeter barriers using materials such as wire, posts, or panels as specified in the Bill of Quantities. To ensure quality and security, all material specifications must be approved by the UNHCR supervisor engineer. The ultimate objective of the contract is the delivery of a fully functional and secure perimeter fence to protect the designated site.

All Other Specialty Trade Contractors

POSTED

DEADLINE

Building Structural RehabilitationThis subcontract for Building Structural Rehabilitation involves performing critical structural repairs and exterior finishing for prime contractors at UNHCR Gedaref Office facilities located in the Al Fashaga Locality of Sudan. The scope of work includes the installation of building foundations under grade beams, the construction of reinforced concrete steps, the repair of wall cracks, and the application of external plastering. All work must be executed using reinforced concrete and grade beam formwork in strict accordance with the Bill of Quantities and material samples approved by the UNHCR supervisor engineer. The primary objective of the agreement is the delivery of fully rehabilitated main office structures. Managed under the agency name UNHCR, the project is categorized under NAICS code 238390, focusing on specialized structural rehabilitation to ensure the integrity and functionality of the designated facilities within Sudan.

Other Building Finishing Contractors

POSTED

DEADLINE

Specialized Logistics and Customs Broker (Syria)This subcontract involves providing specialized logistics and customs brokerage services for the transport of IT equipment supporting UNHCR projects in Damascus, Syria. The selected provider must be a licensed customs broker within Syria, responsible for managing the end-to-end shipment process to the Zablatani District. This includes the handling of all import duties, taxes, and customs formalities under Delivered Duty Paid terms. The scope of work requires the successful delivery of hardware to the designated destination and the provision of signed customs declaration documents. Operating under NAICS code 488510, the contractor ensures that all regulatory requirements are met to facilitate the seamless movement of critical technology into the Syrian Arab Republic.

Freight Transportation Arrangement

POSTED

DEADLINE

Ready to Pursue This Opportunity?

Get AI-powered intelligence on this solicitation and the ones like it

Every page of the solicitation package shredded into a compliance breakdown

AI-powered matching based on your capabilities and past performance

Competitor and incumbent history on the requirement

Automated alerts on amendments, Q&A deadlines, and award

Join 750+ contractors already using CLEATUS