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Midland Tourism Brand Strategy

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RFP #TOU 2026-057International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The Town of Midland is soliciting proposals under RFP #TOU 2026-057 for the development of a Tourism Destination Brand Strategy. This initiative stems from the Five-Year Tourism Strategy adopted in April 2026 and aims to establish a distinct and authentic identity for the community. The resulting strategy will serve as the essential framework for future marketing efforts, including a new tourism website, destination campaigns, visitor communications, and updated wayfinding and information signage across the municipality. The primary goal of the project is to enhance Midland's positioning as a visitor destination to drive long-term tourism growth and economic development. Qualified consultants must submit their responses by the deadline of November 26, 2026. This project is designed to effectively communicate the unique character of the town to a broader audience and create a cohesive brand image for the region.

General Info

Midland seeks proposals by November 26, 2026, for a Tourism Destination Brand Strategy.

Agency

Town of Midland

NAICS

541613 - Marketing Consulting Services

Place of Performance

CAN

Set-Aside

NONE

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Timeline

PhaseSolicitation
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Organization & Contact Information

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AgencyTown of Midland
ContactsNo contacts available
OfficeCAN
Organization / AgencyTown of Midland
Office AddressCAN
ContactsNo contact information available

Full Description

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The Town of Midland is seeking proposals from qualified consultants to develop a Tourism Destination Brand Strategy that establishes a distinct, compelling, and authentic tourism identity for the community.In April 2026, Midland Council adopted a Five-Year Tourism Strategy, which identifies the development of a destination brand strategy as a key priority. The Destination Brand Strategy will provide the foundation for future tourism marketing initiatives, including the development of a new Midland Tourism website, destination marketing campaigns, visitor communications, and new wayfinding and visitor information signage throughout the municipality.The objective of this project is to create a tourism destination brand that effectively communicates Midland's unique character, enhances its positioning as a visitor destination, and supports long-term tourism growth and economic development.

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