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Media Planning and Buying

Awarded

82729International

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

Transport for London, acting on behalf of the Greater London Authority and various GLA Group organisations, has awarded a Media Planning and Buying Framework Agreement to WPP MEDIA UK LTD. The contract is valued at 41,830,100 pounds excluding VAT and is scheduled to run from February 7, 2027, to February 7, 2029, with potential extensions available until 2031. This procurement was conducted under the Procurement Act 2023 to replace an existing contract expiring in early 2027. The appointed agency is responsible for delivering strategic media planning and buying to meet integrated marketing campaign objectives for multiple entities, including Transport for London, the Greater London Authority, London and Partners, the London Legacy Development Corporation, the Mayor's Office for Policing and Crime, the London Fire Brigade, the Old Oak and Park Royal Development Corporation, and Royal Docklands. Key deliverables include managing media value and owned media for Transport for London, ensuring cost and quality criteria are met, and collaborating with creative agencies to provide joint strategic recommendations and integrated activation.

General Info

WPP Media UK LTD awarded 41.8 million pound media planning contract by TfL.

Agency

Transport for London

Contract Value

NAICS

N/A

Place of Performance

GBR

Set-Aside

NONE

Awardee

WPP Media UK

Award Issued Date

10/14/2026, 12:00:00 AM UTC

Documents

award

Low

AI Contract Breakdown

Uniform Contract Format

Contract not broken down yet

CLEATUS splits the solicitation into Uniform Contract Format (UCF) sections: scope, pricing, deliverables, and evaluation criteria.

Timeline

PhaseAwarded

PostedOct 30

Award Notice

AwardedOct 14

Contract was awarded

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Organization & Contact Information

AgencyTransport for London

Contacts6 people available

OfficeN/A

Organization / AgencyTransport for London

Office AddressN/A

Contacts

contact@example.gov

Full Description

Transport for London's (TfL), GLA and GLA Group organisations (known collectively as the participating Contracting Authorities) existing media planning and buying contract expires early 2027. This notice is issued by TfL on behalf of the participating Contracting Authorities to notify the market of the award of the Media Planning and Buying Framework Agreement. This requirement seeks to secure a media agency to perform the media planning and buying activities on behalf of the participating Contracting Authorities and the planning of TfL's owned media and any media value they may receive. The media agency is expected to deliver strategic media planning to achieve integrated marketing campaign objectives, as well as media buying to agreed cost and quality criteria. The media agency is expected to manage multiple organisations' media planning and buying and to integrate where applicable with creative agencies, so that strategic recommendations are joint and activated in an integrated and collaborative manner. The participating GLA Group organisations may include: -Transport for London - Greater London Authority - London & Partners - London Legacy Development Corporation - The Mayor's Office for Policing And Crime (MOPAC) - London Fire Brigade - Old Oak & Park Royal Development Corporation - Royal Docklands (GLA) This contract will be awarded under the Procurement Act 2023.