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This Government Contract opportunity from Department Of Defense was posted on December 16, 2020. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

MN Wild Advertising 2020-2021

Awarded
W912LM-21-P-0001Federal

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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NAICS: 541810
New
International
Agency of Record for Strategic Brand and Marketing Services/Agence attitrée pour les services stratégiques de marque et de marketing
Solicitation # f11eaa5d-5d6e-4f8b-9f1e-f6d856e07fdb
The 2029 Canada Games Host Society is seeking a qualified agency to serve as the Agency of Record for strategic brand and marketing services for the 2029 Canada Summer Games in Moncton and the Saint John Region, New Brunswick. The scope of work includes the development of a brand identity and platform within the Canada Games Council framework, a comprehensive marketing and communications strategy covering public relations and social media, and the design and development of a bilingual website. Additionally, the agency will be responsible for creating public-facing publications, such as athlete and VIP handbooks, and providing ongoing support through December 31, 2029. Proposals will be evaluated based on overall best value, with the highest weights placed on responsiveness to the work scope (35%) and demonstrated experience in similar projects (35%), followed by cost effectiveness (20%), value-in-kind opportunities (5%), and proposal clarity (5%). The contract is non-exclusive and does not guarantee a minimum volume of services. Interested agencies must provide a detailed fee breakdown, including fixed fees for brand development and separate costs for third-party expenses. Key personnel requirements include an account lead, project manager, creative lead, and website lead. The submission deadline is October 30, 2026, with initial project milestones targeted for February and March 2027.
bids&tenders

POSTED

4 days ago

DEADLINE

in 10 days

AI Contract Overview

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The Minnesota Army National Guard USPFO contracting office issued a sole source contract award, solicitation number W912LM-21-P-0001, for advertising services with the Minnesota Wild Hockey Club LP for the 2020-2021 season. This procurement, categorized under NAICS code 541810, was awarded without competition because the Minnesota Wild hold exclusive advertising rights at the Xcel Energy Center during NHL home games. A Justification and Approval memorandum confirms that the club is the only responsible source capable of satisfying the agency's requirements due to this exclusive control over the venue. The contract was posted on December 16, 2020, with the place of performance located in Saint Paul, Minnesota. Managed by the Department of Defense through the W7NG Uspfo Activity Mn Arng, the agreement ensures the agency's visibility within the specific sporting environment. The acquisition process was finalized following a determination that no other supplies or services could meet the specific needs of the agency for this venue-specific advertising initiative.

General Info

Contract Value

$150,000

NAICS

541810 - Advertising Agencies

Place of Performance

Saint Paul, MN, 55102, USA

Set-Aside

NONE

Award Issued Date

Documents

1

J&A Sole Source - MN Wild Advertising 2020-21

PDF, Low priorityjustification-and-authorization
Low

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Timeline

PhaseAwarded
Posted

Award Notice

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyDepartment Of Defense → W7NG Uspfo Activity Mn Arng
Contacts1 person available
OfficeLITTLE FALLS, MN, 56345-4173, USA
Office AddressLITTLE FALLS, MN, 56345-4173, USA

Full Description

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The Minnesota Army National Guard USPFO contracting office awarded a sole source contract award for advertising specific to the Minnesota Wild hockey team. The Minnesota Wild has exclusive advertising rights at Xcel Energy Center during NHL home games and are the only one responsible source and no other supplies/services will satisfy agency requirements. Approved J&A attached.

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