National Marketing Campaign of the National Health Service Corps Program

The contract involves a national marketing campaign for the National Health Service Corps (NHSC) Program, aimed at supporting recruitment and retention of primary care clinicians in medically underserved areas. Managed by the Health Resources and Services Administration (HRSA) under the American Recovery and Reinvestment Act, the campaign will be procured via the General Services Administration Schedule 541 for Advertising & Integrated Marketing Solutions. The initiative focuses on three primary objectives: increasing the number of NHSC primary care clinicians, promoting current NHSC sites while recruiting new ones, and revitalizing the NHSC brand and logo to enhance visibility and awareness through various marketing channels, including web-based, print, and media platforms. HRSA has identified eight pre-selected firms to solicit proposals and anticipates awarding a single 24-month Time & Materials contract to execute the campaign. This effort emphasizes alignment with the President’s Health Initiative to improve access to care in underserved communities. Although this announcement is for informational purposes only and not a solicitation, interested parties can contact the designated contract specialist or contracting officer for more information. The solicitation number is 09-001-dm, and the campaign aligns with the NAICS code 541613, which pertains to marketing and advertising services.