This Solicitation opportunity from Michigan was posted on July 6, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.
NIA1-171-260000000574-1 | Notice of Intent to Award for RFP 260000000882
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The Michigan Department of Technology, Management, and Budget (DTMB) has issued a Notice of Intent to Award a contract to Simons-Michelson-Zieve, Inc., a Geographically Disadvantaged Business Enterprise, for Michigan State Lottery Advertising Services. The estimated contract value is 135,000,000 dollars for a term of three years with up to four renewal option years. The scope of work involves the development and execution of integrated retail marketing campaigns across digital, broadcast, out-of-home, and point-of-sale channels, including marketing strategy, media planning and buying, creative development, production, and third-party research procurement. The award was determined using a best-value trade-off method, prioritizing the best combination of technical merit and price rather than the lowest bid. The evaluation process consisted of a technical evaluation totaling 280 points and an oral presentation totaling 60 points, focusing on campaign strategy, creative development, and media planning. Key requirements include strict adherence to staffing mandates, such as the provision of a dedicated second billing coordinator and the use of full-time rather than freelance personnel for critical roles. Performance is measured against established service level agreements and specific standards for data accuracy and documentation.
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