OMH Job Bank & Workforce Community Marketing

This contract involves the development and implementation of a comprehensive marketing and website initiative aimed at enhancing recruitment within New York State's public mental health system. Building upon existing efforts funded by OMH to promote job opportunities within state-operated facilities, the expanded campaign seeks to include community providers through a coordinated approach. The project entails creating a website that showcases various mental health professions, educational pathways, program types, and settings, complemented by videos to engage prospective candidates early in the recruitment process. The website will serve as a central hub linking to both community provider sites and OMH facility job postings, with the overarching goal of attracting more applicants to the state's public mental health workforce. The contract is set for a three-year term, covering all counties in New York State, with a project budget estimated between 500,000 and 2 million dollars. The procurement process emphasizes compliance with New York State procurement laws, including strict lobbying and responsibility certifications. Offerors must submit detailed proposals divided into technical, cost, and administrative volumes, including references, certifications, and plans for MWBE and SDVOB utilization. The contract requires adherence to specific reporting and certification standards, including disclosures of prior non-responsibility determinations and affirmations of compliance with procurement lobbying laws. The project’s scope and performance are statewide, with deliverables expected to be completed within the specified timeline, and the contract includes provisions for necessary insurance and coverage verifications upon award. Overall, this initiative aims to strengthen the recruitment pipeline for mental health professionals by leveraging targeted marketing, educational outreach, and strategic partnerships across New York State’s mental health system.