Operation and Management of the Los Angeles Zoo Marketing Program

The contract involves the operation, provision, and management of a comprehensive marketing program for the Los Angeles Zoo, aimed at increasing brand recognition, enhancing the zoo's organizational reputation, and supporting its mission and vision. The selected contractor will be responsible for developing and executing marketing strategies that promote the zoo's offerings and initiatives, ensuring alignment with the zoo's overall goals. An important requirement of the contract is the inclusion of the Business Inclusion Program (BIP) outreach, which mandates early engagement and outreach efforts by prime contractors to promote inclusivity and community involvement. The solicitation, identified as number 223296, was posted on June 4, 2025, with a response deadline of October 15, 2025. The project has a significant budget, estimated between 5 million and 15 million dollars, and is managed by the California Zoo Department under the broader California state agency framework. The contract emphasizes proactive outreach and engagement, encouraging prime contractors to initiate outreach activities early in the process. Interested parties can find additional details and submit responses through the provided contact email and online portal.