Oregon Guard Recruitment Media

The Oregon Guard Recruitment Media contract seeks a vendor to develop and execute a data-driven television and streaming media campaign focused on enhancing lead generation and brand awareness for the Oregon National Guard. The campaign will center on KPTV Fox 12 as a high-return platform, incorporating targeted ad placements, on-air sponsorship integrations, and advanced audience targeting using proprietary analytical tools. Media buying and strategic consulting are integral components, designed to optimize visibility and recruitment outcomes through precise performance tracking and reporting. The effort is grounded in measurable results, with an emphasis on leveraging data to refine messaging and maximize return on investment across broadcast and digital channels. This solicitation, designated W912JV26QTC05, is a total small business set-aside under NAICS code 541830, with responses due by July 31, 2026. It is issued by the Department of Defense through the Office of the U.S. Army Reserve Forces Command in Keizer, Oregon. The primary point of contact is Terrance Cage, reachable via email or phone, and all proposals must be submitted through the official SAM.gov portal. The work will be performed remotely with no specific physical place of performance designated, allowing qualified small businesses nationwide to compete for the opportunity.