OTT & Video Streaming Advertising

The contract involves the development and placement of video advertisements on Over-The-Top (OTT) streaming platforms, including Hulu, YouTube TV, and Roku. The primary focus is on targeting military-affiliated audiences, leveraging the reach and engagement of these digital platforms to deliver tailored advertising content. The project is managed under a subcontract agreement with the University of Maryland Global Campus and falls under the NAICS code 515130, which covers radio and television broadcasting. The solicitation was posted on May 19, 2026, with a response deadline of June 10, 2026. While specific details about set-aside types, organization types, and office or performance locations are not specified, the contract emphasizes delivering digital campaign services aimed at a niche demographic. The effort highlights the strategic use of OTT platforms to effectively reach and engage viewers with military ties through customized video ad content.