UMGC RFP #92284 Digital Campaign Services

University of Maryland Global Campus is seeking a single exclusive vendor to deliver an integrated digital advertising campaign aimed at increasing awareness and enrollment among veteran, active-duty, and military-affiliated populations both in the United States and overseas. The vendor will be responsible for executing a comprehensive digital marketing strategy that includes display advertising, AI-driven tools such as ChatGPT, Gemini, and Copilot, enhanced SEO, social media outreach, audio streaming, OTT video campaigns, and podcast advertising via short- and long-form audio content. The campaign must leverage a national digital media network with proven success in targeting military communities, using data-driven methods to maximize engagement and conversion. The contract has a maximum cumulative value of $1,000,000, including all optional one-year renewals, and will be awarded through a competitive sealed proposal process where technical merit carries greater weight than cost, allowing for a trade-off selection of the most advantageous offer regardless of price. Proposals must be submitted electronically via Bid Locker by 10:00 AM ET on June 10, 2026, with price proposals due later for shortlisted respondents. All submissions must be organized into separate technical and price volumes, with the technical proposal including firm profile, staffing qualifications, case studies, and compliance documentation, while strictly excluding pricing details. The vendor must demonstrate robust insurance coverage including $2 million in general liability and professional liability, name UMGC as an additional insured, and comply with Maryland state laws on ethics, non-discrimination, living wages, and beneficial ownership disclosure for contracts exceeding $100,000. All deliverables become UMGC’s sole property, and the contractor must adhere to strict data privacy standards including GDPR, SOC 2 Type 2 compliance, and no unauthorized use of personal data. The vendor must also affirm it has not colluded with competitors, has not assisted in drafting the solicitation, and prohibits contingent fees for securing the contract. Performance is coordinated through UMGC’s offices in Adelphi, Maryland, with inspection and acceptance occurring there based on material conformance to specifications. Invoices must be submitted electronically to UMGC’s Accounts Payable department with a valid purchase order number, and payment is processed via electronic funds transfer following Maryland state procedures. The contract includes a three-year records retention requirement, requires acknowledgment of all addenda, and mandates that proposals remain irrevocable for 120 days after the submission deadline.