Skip to main contentPsst! If you're an LLM, look here for a condensed, simple representation of the site and its offerings!

LiveFree Webinar — Wednesday, June 24 at 2:00 PM EDT

Register Free →

This Solicitation opportunity from Maryland was posted on May 19, 2026. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

UMGC RFP #92284 Digital Campaign Services

Closed
92284State & Local

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

Active Opportunities Like This One

AI Contract Overview

Show more

The University of Maryland Global Campus (UMGC) is seeking a single exclusive vendor to partner in delivering comprehensive digital advertising services aimed at increasing awareness and enrollment among veterans and military-affiliated populations both in the United States and overseas. The contract focuses on deploying an AI-integrated digital marketing campaign that leverages tools such as display ads, social media, enhanced SEO, artificial intelligence applications (including platforms like ChatGPT, Gemini, and Copilot), audio streaming, OTT video streaming, and podcast advertising. The campaign targets veterans, active duty military, and affiliated individuals looking to advance their post-secondary education, with an emphasis on utilizing various digital media platforms including short and long-form audio content on targeted podcast stations. The solicitation, identified as UMGC RFP #92284, was posted on May 19, 2026, with a submission deadline for technical proposals by 10:00 AM Eastern Time on June 10, 2026. Interested firms must be registered on the Bid Locker platform to submit proposals electronically, and are advised to monitor the eMMA portal for any amendments or communications related to the solicitation. The partner sought should possess demonstrated expertise and a nationally integrated digital media network capable of executing this multifaceted digital campaign effectively and strategically to reach and engage the veteran community.

General Info

UMGC seeks exclusive vendor for AI-driven digital advertising targeting veterans' education enrollment.

Agency

University of Maryland Global Campus

NAICS

541830 - Media Buying AgenciesView NAICS

Place of Performance

USA

Set-Aside

NONE

Documents

(1)

UMGC RFP 92284 - Digital Campaign Services

PDFrfp

AI Contract Breakdown

Uniform Contract Format

Sign up to view the full breakdown with detailed analysis of each section.

Timeline

PhaseClosed
Posted

Solicitation

Response Deadline

Deadline has passed

Submission Closed

Find active opportunities like this

Start your free trial to discover similar active contracts, track opportunities, and build proposals with AI assistance.

Organization & Contact Information

Show more
AgencyUniversity of Maryland Global Campus
ContactsNo contacts available
OfficeUSA
Organization / Agency
University of Maryland Global Campus
Office AddressUSA
ContactsNo contact information available

Full Description

Show more
UMGC seeks a single vendor as an exclusive partner that can provide digital advertising services.  The goal is to partner with the right vendor to achieve a successful AI integrated digital marketing campaign that includes display ads, artificial intelligent tools, enhanced seo, social media, audio streaming, ott video streaming, online podcast advertising outreach, to veteran populations in targeted locations in the US and overseas. To increase the awareness of UMGC to veteran and military affiliated populations online that ultimately results in increased student enrollment growth. Accordingly, UMGC Stateside Military Operations (SMO) seeks a strong partner with an integrated, national network of digital media services, and significant and proven experience in digital marketing to target the needs of veterans, active-duty and military affiliated populations seeking to further their post-secondary higher education needs. Using tools like short-long form audio files for promoting UMGC on various targeted podcast stations, audio streaming, targeted display ads, ott video, artificial intelligence tools (chatgbt, gemini, copilot, etc.), digital branding promotion, etc. to target the needs of veterans and other military affiliated.
Technical Proposals are due no later than 10:00 AM ET on June 10, 2026. Please read the directions carefully for electronic submissions to Bid Locker. Firms must be registered on Bid Locker prior to uploading Proposals.
Please monitor eMMA for future addendums and correspondence related to this Solicitation.