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This Solicitation opportunity from Texas was posted on March 3, 2025. The submission period has ended. Browse the details below for market research, or find similar active opportunities.

Proprietary Purchase of Participation in a Promotional and Sponsorship Agreement with A-L Tier II, LLC

Awarded
362-25-0329RQState & Local

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The Texas Lottery Commission is seeking to enter into a proprietary agreement with A-L Tier II, LLC, which holds multi-media rights for University of Texas athletics, including football games played in a stadium with a capacity exceeding 100,000 spectators. The purpose of this partnership is to leverage live sports events to promote Texas Lottery games, aiming to reach audiences who might not typically purchase lottery tickets by engaging them through the excitement and visibility of college football. The solicitation process is conducted in accordance with relevant Texas laws and administrative rules, ensuring a fair opportunity for vendors to propose products that meet the specified requirements. The contract, titled "Proprietary Purchase of Participation in a Promotional and Sponsorship Agreement with A-L Tier II, LLC," is posted under solicitation number 362-25-0329RQ, with a response deadline of March 24, 2025. The project budget ranges from $500,000 to $2,000,000. Interested vendors can contact Sonja Elizondo via email or phone for further details. The initiative aims to enhance brand engagement through strategic sponsorship at high-profile sporting events, providing a significant platform for marketing and promotional activities associated with Texas Lottery games.

General Info

Place of Performance

TX, USA

Set-Aside

NONE

Documents

1

Proprietary Purchase Justification - UT Football Partnership

PDF, Low priorityjustification-and-authorization
Low

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Timeline

PhaseAwarded
Posted

Solicitation

Awarded

Contract was awarded

Submission Closed

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Organization & Contact Information

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AgencyTexas Lottery Commission
Contacts1 person available
OfficeN/A
Organization / AgencyTexas Lottery Commission
Office AddressN/A

Full Description

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TheTexas Lottery intends to enter into a proprietary purchase of participation ina promotional and sponsorship agreement with A-L Tier II, LLC the multi-mediarights holders for University of Texas athletics, with a football stadiumaccommodating over 100,000 per game. A-L Tier II, LLC represents University ofTexas football and will allow for marketing and promotional support for TexasLottery games to engage members of the public who might not typically purchasea lottery ticket to do so, because of the appeal and engagement provided bylive sports. This solicitation is being advertised in accordance with theState Lottery Act (Tex. Gov't Code §§ 466.001 et seq.), as amended; the TexasLottery’s administrative rules (16 Tex. Admin. Code §§ 401.101 et seq.); andother applicable laws of the State of Texas. If a competing vendor believes itcan satisfy these specifications, it should respond with its product andexplain how the specifications will be adequately met.

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