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NAICS Code· 812990

All Other Personal Services

This industry comprises establishments primarily engaged in providing personal services (except personal care services, death care services, drycleaning and laundry services, pet care services, photofinishing services, or parking space and/or valet parking services). Illustrative Examples: Bail bonding or bondsperson services Shoeshine services Coin- or card-operated personal services machine (e.g., blood pressure, locker, photographic, scale, shoeshine) concession operators Social escort services Consumer buying services Wedding planning services Dating services Personal fitness training services Cross-References. Establishments primarily engaged in--Show more

NAICS 812990 – All Other Personal Services encompasses a broad array of non-classified personal support services that do not fit into more specific categories, including behavioral health coaching, lifestyle consulting, wellness programming, and other individualized human services delivered in support of mission-critical personnel readiness or public welfare initiatives. In government contracting, this code often captures niche, high-touch services aimed at enhancing mental resilience, emotional well-being, and operational sustainability among federal employees, military personnel, and veterans.

17
Active Contracts
$1.9M
Total Obligations (12mo)
61
Awarded Contracts (12mo)
32
Contractors Awarded (12mo)
-98.5%
YoY Growth

Industry Spending Overview

Federal obligations, top companies and agencies, and related industry codes for NAICS 812990.

AI Industry Description

NAICS 812990 – All Other Personal Services encompasses a broad array of non-classified personal support services that do not fit into more specific categories, including behavioral health coaching, lifestyle consulting, wellness programming, and other individualized human services delivered in suppo...

NAICS 812990 – All Other Personal Services encompasses a broad array of non-classified personal support services that do not fit into more specific categories, including behavioral health coaching, lifestyle consulting, wellness programming, and other individualized human services delivered in support of mission-critical personnel readiness or public welfare initiatives. In government contracting, this code often captures niche, high-touch services aimed at enhancing mental resilience, emotional well-being, and operational sustainability among federal employees, military personnel, and veterans. These services are typically delivered through contracted providers who operate under performance-based frameworks, emphasizing outcomes such as reduced attrition, improved morale, or enhanced cognitive performance. While not traditionally associated with large-scale infrastructure or IT procurement, this sector plays a vital role in the holistic human capital strategy of agencies focused on workforce sustainability and behavioral health. No contractor data is available for this NAICS code based on current government contracting records. The only agency identified in our dataset is Healthy Gamer, suggesting a specialized focus on digital mental health and gaming-related behavioral support services within federal programs. This points to emerging demand in non-traditional wellness domains, particularly those addressing generational workforce needs and digital-native populations. The competitive landscape for this NAICS code remains fragmented and underdeveloped in the federal marketplace, with limited visibility into established prime contractors. Opportunities exist for small businesses and specialized service providers with expertise in behavioral health innovation, telehealth delivery models, and culturally competent personal support systems. Procurement trends indicate growing interest in preventative, non-clinical interventions as part of broader workforce resilience initiatives, creating openings for agile, mission-aligned vendors.

Key Performance Metrics

Total Obligations

L12M
$0

Active Contracts

0

Awarded Contracts

L12M
0

Contractors Awarded

L12M
0

Year-over-Year Growth

-98.5%vs previous 12 months

Top Contractors & Agencies

Top Agencies

1
Department Of Defense15 awards
$1.0M
2
Peace Corps4 awards
$334.4K
3
Department Of Justice18 awards
$159.3K
4
Securities And Exchange Commission1 award
$149.6K
5
Department Of State19 awards
$106.5K

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NAICS 812990 FAQ

Frequently Asked Questions

NAICS code 812990 covers All Other Personal Services. This industry comprises establishments primarily engaged in providing personal services (except personal care services, death care services, drycleaning and laundry services, pet care services, photofinishing services, or parking space and/or valet parking services). Illustrative Examples: Bail bonding or bondsperson services Shoeshine services Coin- or card-operated personal services machine (e.g., blood pressure, locker, photographic, scale, shoeshine) concession operators Social escort services Consumer buying services Wedding planning services Dating services Personal fitness training services Cross-References. Establishments primarily engaged in--

Recently Posted in All Other Personal Services

NAICS: 812990
New
Federal
Security Compliance and Personnel CredentialingThe contract is a small business set-aside subcontract aimed at providing comprehensive security compliance and personnel credentialing services to support contractor staff accessing U.S. Customs and Border Protection facilities. It encompasses the full lifecycle of personnel access management, including processing Personal Identity Verification PIV cards, facilitating background investigations, and ensuring adherence to Homeland Security Presidential Directive 12 HSPD-12 requirements. The work is performance-based and focused on maintaining the integrity and security of federal facilities through rigorous identity verification and credentialing protocols. All activities must align with federal standards for secure access and identity management. The opportunity is managed by the Mission Support Contracting Division under the Department of Homeland Security, with performance obligations centered in El Paso, Texas, and the zip code 79903. The solicitation was posted on July 7, 2026, with responses due by July 16, 2026. The NAICS code 812990 designates the work under Other Administrative and Support Services, indicating its administrative and compliance nature. Only small businesses are eligible to respond, as this is a total small business set-aside under FAR 19.5. The contract is not publicly accessible through a point of contact and must be pursued through the designated SAM.gov portal for submission and further details.
Mission Support Contracting Division

POSTED

7 days ago

DEADLINE

in 2 days
View Details
NAICS: 812990
SLED
On-Site Personnel Risk Assessment & Badging SupportThe City of Austin is seeking subcontractor support to facilitate Personnel Risk Assessments, background checks, and the issuance of City-issued ID badges for subcontractor personnel working on-site. This contract requires the vendor to manage the end-to-end process of evaluating personnel for security clearance, conducting thorough background screenings in alignment with City standards, and efficiently issuing physical identification badges that grant authorized access to City facilities. The work is tied to ensuring compliance with municipal security protocols and maintaining the integrity of controlled environments where subcontractor staff operate. The solicitation is open for responses until August 4, 2026, and is classified under NAICS code 812990, indicating it falls within other personal services. The performance location is within the City of Austin, though specific site details are not provided in the description. This is a subcontract opportunity with no set-aside designation, and interested parties must be prepared to meet all City requirements for security processing, data handling, and badge issuance without delay. All activities must align with the City’s risk management framework and operational safety expectations, and the vendor is expected to deliver timely, accurate, and secure services to support the City’s workforce and facility access controls.
City of Austin

POSTED

8 days ago

DEADLINE

in 21 days
View Details

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