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NAICS Code· 812111

NAICS 812111: Barber Shops

This U.S. industry comprises establishments known as barber shops or men's hair stylist shops primarily engaged in cutting, trimming, and styling men's and boys' hair; and/or shaving and trimming men's beards. Cross-References. Establishments primarily engaged in--Show more

NAICS 812111 – Barber Shops encompasses personal care services focused on hair cutting, styling, shaving, and facial grooming provided in standalone or retail-based barbershops. While primarily a private-sector service industry, this NAICS code may appear in federal contracting when services are procured to support military installations, veterans’ healthcare facilities, correctional institutions, or federal employee wellness programs.

10
Active Contracts
$30K
Total Obligations (12mo)
1
Awarded Contracts (12mo)
1
Contractors Awarded (12mo)
1
Median Bidders per Award
-13.9%
YoY Growth

Industry Spending Overview

Federal obligations, top contractors and agencies, and related industry codes for NAICS 812111.

AI Industry Description

NAICS 812111 – Barber Shops encompasses personal care services focused on hair cutting, styling, shaving, and facial grooming provided in standalone or retail-based barbershops. While primarily a private-sector service industry, this NAICS code may appear in federal contracting when services are pro...

NAICS 812111 – Barber Shops encompasses personal care services focused on hair cutting, styling, shaving, and facial grooming provided in standalone or retail-based barbershops. While primarily a private-sector service industry, this NAICS code may appear in federal contracting when services are procured to support military installations, veterans’ healthcare facilities, correctional institutions, or federal employee wellness programs. These contracts typically involve on-site or contracted barbershop operations within federal buildings or controlled environments, requiring compliance with health and safety regulations, sanitation standards, and sometimes accessibility requirements under the ADA. The work is often delivered through service contracts under the General Services Administration’s Schedule 70 or through direct acquisitions managed by facility operations offices. No contractor data is available for this NAICS code, indicating limited or no formal procurement activity tracked in federal contracting databases. This suggests that barbershop services are rarely competed as standalone contracts and are more commonly provided through facility management vendors or as ancillary services bundled under broader maintenance or human services contracts. No agency data is available, reflecting the absence of centralized or significant procurement activity tied specifically to this code. When services are procured, they are typically managed at the installation or regional level by the Department of Defense, Department of Veterans Affairs, or Federal Bureau of Prisons for internal personnel or resident populations. The competitive landscape is highly fragmented, with minimal large-prime involvement and most activity likely handled by local small businesses or sole proprietors under micro-purchase thresholds. Opportunities are sparse and decentralized, with demand driven by facility-specific needs rather than national initiatives. Contractors should focus on building relationships with base operations or human services offices rather than pursuing broad federal solicitations.

Small Business Size Standard

The SBA threshold that decides who can bid NAICS 812111 work as a small business.

$9.5M
Applies to the whole industry code

The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.

13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.

Top Contractors

Companies with the highest total award value under NAICS 812111, ranked by dollars won.

Ranked by total awards
CompanyTotal AwardsContracts
STEELE CINDY$30K1

Top Agencies

Federal agencies directing the most contract spending toward NAICS 812111.

Competition

How many companies historically bid on federal awards in NAICS 812111, from bidder counts reported on USAspending.

Usually Single-Bid

Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 124 reported awards

Median Bidders

1

Per reported award, all-time

Single-Bid Awards

67%

Share of reported awards with one bidder

10+ Bidder Awards

2%

Share of reported awards with 10+ bidders

Reported Awards

124

90% of 138 total awards

Bidder Count Distribution by Fiscal Year

Share of reported awards in each bidder-count bracket per federal fiscal year.

How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.

Industry FamilyCompetitionMedian BiddersSingle-BidBidder MixReported Awards
812111This Code
Barber Shops
Usually Single-Bid167%
12490% of 138
81211NAICS Industry
Usually Single-Bid168%
19788% of 225
8121Industry Group
Personal Care Services
Usually Single-Bid159%
74282% of 907
812Subsector
Usually Single-Bid155%
61,56884% of 73,291
81Sector
Other Services (except Public Administration)
Usually Single-Bid164%
525,62788% of 594,385

Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.

Related NAICS Codes

Industries similar to Barber Shops, by shared sector, subsector, and industry group.

Explore contracts across multiple NAICS codes Browse all NAICS Codes

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NAICS 812111 FAQ

Frequently Asked Questions

NAICS code 812111 covers Barber Shops. This U.S. industry comprises establishments known as barber shops or men's hair stylist shops primarily engaged in cutting, trimming, and styling men's and boys' hair; and/or shaving and trimming men's beards. Cross-References. Establishments primarily engaged in--

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