NAICS 812199: Other Personal Care Services
This U.S. industry comprises establishments primarily engaged in providing personal care services (except hair, nail, facial, nonpermanent makeup, or non-medical diet and weight reducing services). Illustrative Examples: Day spas Depilatory or electrolysis (i.e., hair removal) salons Saunas Ear piercing services Steam baths Hair replacement (except by offices of physicians) or weaving services Tanning salons Tattoo parlors Permanent makeup salons Cross-References. Establishments primarily engaged in--Show more
NAICS 812199 – Other Personal Care Services encompasses a broad array of non-medical personal care services not classified elsewhere, including grooming, spa treatments, hair removal, nail care, cosmetic waxing, and other hygiene-focused personal services. While primarily a commercial sector, this NAICS code may appear in federal contracting when services are provided to government personnel in controlled environments such as military installations, federal correctional facilities, or veteran care centers under contract.
Industry Spending Overview
Federal obligations, top contractors and agencies, and related industry codes for NAICS 812199.
AI Industry Description
NAICS 812199 – Other Personal Care Services encompasses a broad array of non-medical personal care services not classified elsewhere, including grooming, spa treatments, hair removal, nail care, cosmetic waxing, and other hygiene-focused personal services. While primarily a commercial sector, this N...
NAICS 812199 – Other Personal Care Services encompasses a broad array of non-medical personal care services not classified elsewhere, including grooming, spa treatments, hair removal, nail care, cosmetic waxing, and other hygiene-focused personal services. While primarily a commercial sector, this NAICS code may appear in federal contracting when services are provided to government personnel in controlled environments such as military installations, federal correctional facilities, or veteran care centers under contract. These services support workforce readiness, morale, and wellness programs, particularly in settings where access to external providers is restricted. The work typically involves licensed or certified personnel operating under strict sanitation and safety protocols, often integrated into broader facility support contracts. No contractor data is available for this NAICS code, indicating limited or fragmented contract activity within the federal marketplace. When present, contractors are likely small businesses or local service providers contracted through blanket purchase agreements or task orders under larger facility services contracts, rather than large primes. No agency data is available, suggesting no single federal department dominates procurement in this category. When awards occur, they are typically issued by the Department of Defense for on-base wellness centers, the Department of Veterans Affairs for long-term care facilities, or the Federal Bureau of Prisons for inmate hygiene services. The market context is characterized by low opportunity density and high geographic fragmentation. Contracting is sporadic and often bundled under broader custodial or morale, welfare, and recreation (MWR) support contracts. Opportunities exist for niche service providers with experience in regulated environments, particularly those capable of meeting federal health and safety compliance standards. Procurement tends to favor local vendors with proven track records in institutional settings.
Small Business Size Standard
The SBA threshold that decides who can bid NAICS 812199 work as a small business.
The SBA cap for this NAICS (13 CFR 121.201). A business at or under it can self-certify as small for work in this code, which is what makes it eligible for a small-business set-aside. The cap is set per NAICS, so the same company can be small in one code and not in another.
13 CFR 121.201, effective January 1, 2026. The SBA revises the table roughly once a year.
Top Contractors
Companies with the highest total award value under NAICS 812199, ranked by dollars won.
| Company | Total Awards | Contracts |
|---|---|---|
| ELITE ENTERTAINMENT ENTERPRISES, LLC | $11K | 3 |
| ALL AMERICAN RESTORATION LLC | $4K | 1 |
| FEDERON PROCUREMENT SOLUTIONS | $0 | 1 |
Top Agencies
Federal agencies directing the most contract spending toward NAICS 812199.
Competition
How many companies historically bid on federal awards in NAICS 812199, from bidder counts reported on USAspending.
Half or more of reported awards drew exactly one bidder, usually a sign of incumbent-held work rather than an open field. · 501 reported awards
Median Bidders
1
Per reported award, all-time
Single-Bid Awards
54%
Share of reported awards with one bidder
10+ Bidder Awards
2%
Share of reported awards with 10+ bidders
Reported Awards
501
79% of 635 total awards
Share of reported awards in each bidder-count bracket per federal fiscal year.
How this code compares up the NAICS hierarchy. Parent cohorts pool every code under their prefix, so they are the steadier baseline when a 6-digit sample is thin.
| Industry Family | Competition | Median Bidders | Single-Bid | Bidder Mix | Reported Awards |
|---|---|---|---|---|---|
812199This Code Other Personal Care Services | Usually Single-Bid | 1 | 54% | 50179% of 635 | |
81219NAICS Industry | Usually Single-Bid | 1 | 56% | 54580% of 682 | |
8121Industry Group Personal Care Services | Usually Single-Bid | 1 | 59% | 74282% of 907 | |
812Subsector | Usually Single-Bid | 1 | 55% | 61,56884% of 73,291 | |
81Sector Other Services (except Public Administration) | Usually Single-Bid | 1 | 64% | 525,62788% of 594,385 |
Bidder counts reported on past federal awards in this NAICS (USAspending). An open opportunity has no bidders yet, so this is the historical norm for similar work, not a fact about this solicitation. Not all awards report bidder counts, and fewer bidders often means incumbent-held work rather than an easier win. Federal reporting of bidder counts fell from ~96% of awards (FY2016) to ~30% (FY2018 onward); the chart shows shares of reported awards, and washed-out stretches mark years with fewer than 30 of them.
Related NAICS Codes
Industries similar to Other Personal Care Services, by shared sector, subsector, and industry group.
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