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Public Awareness & Media Campaign Development

Active

Grant

Response Deadline09/01/2027, 04:00:00 AM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

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The contract titled Public Awareness & Media Campaign Development is a subcontract under the National Highway Traffic Safety Administration, part of the Department of Transportation, aimed at designing and managing comprehensive public education campaigns to reduce risky driver behaviors across multiple media platforms. This effort involves the full lifecycle of campaign execution, including developing targeted messaging, selecting and purchasing media space, and coordinating with NHTSA to secure required pre-approvals for all materials. The initiative is focused on influencing public behavior through strategic communication, ensuring messages are evidence-based, culturally relevant, and aligned with federal safety goals. The solicitation was posted on August 3, 2026, with a response deadline of September 1, 2027, and is classified under NAICS code 541810 which pertains to advertising services. While the specific place of performance and point of contact details are not provided, the work is expected to support nationwide safety objectives with campaigns delivered across digital, broadcast, print, and other media channels. The subcontract nature indicates the award recipient will likely be working under a prime contractor or another entity serving the agency, and all activities must comply with NHTSA’s standards for content, approval processes, and campaign evaluation.

General Info

Develop nationwide public awareness campaigns to reduce risky driving via media, under NHTSA subcontract.

Agency

Department Of Transportation → National Highway Traffic Safety Administration

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

Not specified

Set-Aside

NONE

Documents

(0)

No documents available

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Timeline

PostedAug 3

subcontract

Response DeadlineSep 1

Submission deadline

Response Deadline

09/01/2027, 04:00:00 AM UTCin about 1 year

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Organization & Contact Information

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AgencyDepartment Of Transportation → National Highway Traffic Safety Administration

ContactsNo contacts available

OfficeN/A

Organization / Agency

Department Of Transportation → National Highway Traffic Safety Administration

Office AddressN/A

ContactsNo contact information available

Full Description

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Design and manage public education campaigns across media platforms to reduce risky driving behaviors, including message development, media buying, and NHTSA pre-approval coordination.

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