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Digital Marketing Strategy & Campaign Management

Active

Federal

Response Deadline08/12/2026, 02:00:00 PM UTC

Contract Overview

Solicitation details, issuing organization, response deadlines, documents, and interested companies for this government contract opportunity.

AI Contract Overview

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The contract seeks to develop and execute a comprehensive digital marketing strategy aimed at generating qualified recruitment leads for the DC Army National Guard, with a primary focus on Non-Prior Service individuals and Centers of Influence. The effort will involve targeted campaign management across digital platforms to effectively reach and engage potential recruits, leveraging data-driven tactics to ensure efficiency and impact. This initiative is designed to support the Guard’s recruitment goals by increasing awareness, driving engagement, and converting interest into actionable applications from eligible candidates. This is a subcontract under a Small Business Set Aside, classified under NAICS code 541810 for advertising and related services, and is issued by the Department of Defense through the W7M1 Uspfo Activity DC ARNG. Bids must be submitted by August 12, 2026, and the opportunity is open only to small businesses that meet the SBA’s size standards. There is no specified place of performance listed, and while the point of contact details are not provided, all submissions must be made through the SAM.gov portal linked in the posting. The contract emphasizes strategic execution, performance metrics, and measurable outcomes in lead generation for recruitment purposes.

General Info

Develop digital marketing campaigns to generate recruitment leads for DC Army National Guard under small business set-aside.

Agency

Department Of Defense → W7M1 Uspfo Activity Dc ArngView Agency

NAICS

541810 - Advertising AgenciesView NAICS

Place of Performance

DC, USA

Set-Aside

SBA

Documents

(0)

No documents available

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Timeline

PostedJul 31

subcontract

Response DeadlineAug 12

Submission deadline

Response Deadline

08/12/2026, 02:00:00 PM UTCin 11 days

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Organization & Contact Information

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AgencyDepartment Of Defense → W7M1 Uspfo Activity Dc Arng

ContactsNo contacts available

OfficeN/A

Organization / Agency

Department Of Defense → W7M1 Uspfo Activity Dc Arng

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Office AddressN/A

ContactsNo contact information available

Full Description

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Develop and execute a comprehensive digital marketing strategy to generate qualified recruitment leads for the DC Army National Guard, targeting Non-Prior Service individuals and Centers of Influence.

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