Stakeholder Outreach & Communications

The contract seeks a vendor to design and execute bilingual outreach campaigns aimed at engaging schools, early care providers, farmers, and distributors in the Farm to School program. The work requires strategic communication efforts tailored to diverse audiences, ensuring that information about program benefits, participation requirements, and resources is effectively conveyed in both English and Spanish. Campaigns must be culturally responsive and aligned with the goals of increasing access to locally sourced food in educational and childcare settings across Texas. The effort is classified as a subcontract under NAICS code 541810, indicating it falls within advertising and related services, and is administered by the Texas office of the U.S. Department of Agriculture. Proposals are due by September 3, 2026, and the contract is posted on the Texas SmartBuy platform, suggesting it is part of a broader state procurement initiative. While no set-aside preferences or specific performance location details are provided, the outreach must be implemented statewide to ensure broad participation. The vendor is expected to demonstrate experience in multilingual public engagement, familiarity with agricultural and educational systems, and the ability to measure and report on campaign effectiveness. All activities must support the federal and state objectives of strengthening local food systems and improving child nutrition through targeted, inclusive communication strategies.