Public Education Campaign Strategy & Messaging Development

The contract seeks to develop a comprehensive public education strategy for a statewide lithium-ion battery recycling awareness campaign in North Carolina, led by the Department of Environmental Quality. The core deliverables include designing compelling messaging that clearly communicates the environmental and safety risks of improper battery disposal, identifying and segmenting key target audiences such as households, small businesses, and retail locations, and building scalable educational content frameworks to guide outreach efforts across multiple platforms. The work must align with state environmental goals and prioritize accessibility, cultural relevance, and behavioral triggers to drive public participation in recycling programs. This is a subcontract opportunity with a NAICS code of 541810, indicating it falls under advertising and related services, and the response deadline is May 29, 2026. The solicitation was posted on May 19, 2026, and interested parties must submit proposals before the deadline. While no specific set-aside status or point of contact is provided, the project is intended to be executed within North Carolina with the full scope of work focused on shaping public perception and action through strategic communication. All materials developed must be practical, evidence-based, and adaptable for use by state and local partners implementing the campaign.