Public Relations and Communication

The Georgia Department of Transportation (GDOT) is issuing solicitation 48400-eRFP-002092-2027 to secure a qualified supplier for professional public relations, communications, and marketing services. The scope of work focuses on providing strategic counsel, developing branding campaigns, managing media and community relations, and producing diverse content such as video scripts, infographics, and press releases. Key objectives include increasing program awareness, managing public perception, and executing outreach strategies for diverse and underserved communities across Georgia. Responses are due by November 18, 2026, via the GA@WORK Marketplace. Evaluation is based on six primary groups: firm background, strategic counsel, branding campaigns, campaign support, community engagement, and media relations. To be considered, suppliers must provide comprehensive documentation, including an 11x17 organizational chart, case studies, and various legal certifications such as the Georgia Security and Immigration Compliance Act Affidavit and tax compliance forms. The award process involves evaluating responses, conducting potential negotiations, and resolving contract exceptions before a final public announcement.